Google has transformed search engine advertising and marketing, but few might have anticipated the move to use machine learning as the core technology to … Read the whole story

Bob Bakish, president/CEO of Viacom, says the company is in advanced talks with pay TV operators to offer a low-priced entertainment-oriented digital TV package … Read the whole story

Bloomberg executive Todd Swidler is joining Twitter as the new global head of live business. He is is credited with launching Bloomberg Media's digital … Read the whole story

Right now,YouTube TV is pitching a package focusing on all the major broadcast networks, as well as an earlier deal made with cable network … Read the whole story

As digital ad measurement continues to be a major hot button, location-intelligence provider xAd said it extended partnerships with Media Rating Council (MRC) accredited … Read the whole story

innovative technologies for displaying TV content without the staid grey box are set to offer consumers a new viewing concept and a fantastic opportunity … Read the whole story

ComScore recently announced an advanced version of its cross-platform measurement capability, which could spell the end of age and gender proxy measurement - eventually. … Read the whole story

Facebook's content guidelines are spread across more than 100 training manuals, spreadsheets and flowcharts, the Guardian has learned. Yet, If not quickly enough for … Read the whole story

We are just coming out of the annual ritual that is the TV upfronts. The news seems to be that ratings are down, prices … Read the whole story

Last week the Interactive Advertising Bureau (IAB) advanced what it called an "evolving framework"t o clarify what is referred to as "programmatic" media. In … Read the whole story

Britain's Royal Society for Public Health recently published a new report, "#StatusOfMind," on the impact of social media on the health and well-being of … Read the whole story

The social network is preparing a new initiative through its Journalism Project to give local news a higher profile and more accessibility for Facebook … Read the whole story

The more than 81 million who make up Generation Z are by far, the most tech-savvy generation - at least until we define their … Read the whole story