VidBlog
by P.J. Bednarski, Staff Writer
At the annual J.P. Morgan Global Technology, Media and Telecom Conference this week, AT&T's CEO ruminated on a future in which it will offer viewers short--maybe 20 minute long--versions of … Read the whole story
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by Laurie Sullivan
Google has transformed search engine advertising and marketing, but few might have anticipated the move to use machine learning as the core technology to … Read the whole story
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by Wayne Friedman
Bob Bakish, president/CEO of Viacom, says the company is in advanced talks with pay TV operators to offer a low-priced entertainment-oriented digital TV package … Read the whole story
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by Gavin O'Malley
Bloomberg executive Todd Swidler is joining Twitter as the new global head of live business. He is is credited with launching Bloomberg Media's digital … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Right now,YouTube TV is pitching a package focusing on all the major broadcast networks, as well as an earlier deal made with cable network … Read the whole story
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by Tobi Elkin
As digital ad measurement continues to be a major hot button, location-intelligence provider xAd said it extended partnerships with Media Rating Council (MRC) accredited … Read the whole story
by Larissa Faw
The new agency will lead all media planning, buying and analytics for the fashion company's portfolio of brands. The incumbent agency was PGR Media Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
innovative technologies for displaying TV content without the staid grey box are set to offer consumers a new viewing concept and a fantastic opportunity … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
ComScore recently announced an advanced version of its cross-platform measurement capability, which could spell the end of age and gender proxy measurement - eventually. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Facebook's content guidelines are spread across more than 100 training manuals, spreadsheets and flowcharts, the Guardian has learned. Yet, If not quickly enough for … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We are just coming out of the annual ritual that is the TV upfronts. The news seems to be that ratings are down, prices … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Last week the Interactive Advertising Bureau (IAB) advanced what it called an "evolving framework"t o clarify what is referred to as "programmatic" media. In … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Britain's Royal Society for Public Health recently published a new report, "#StatusOfMind," on the impact of social media on the health and well-being of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The social network is preparing a new initiative through its Journalism Project to give local news a higher profile and more accessibility for Facebook … Read the whole story
COMMENTARY
by Karla Fernandez Parker, Columnist
The more than 81 million who make up Generation Z are by far, the most tech-savvy generation - at least until we define their … Read the whole story