Samba TV, a provider of audience-based advertising insights, has partnered with video ad-serving platform SpotX to enhance audience targeting and segmentation for video advertisements … Read the whole story

Could it be that ad fraud is declining? A new report by the Association of National Advertisers and White Ops indicates that economic losses … Read the whole story

Facebook recently found itself in a bit of hot water regarding allegations that it was targeting sad teens at their most vulnerable for advertisers. … Read the whole story

Video is the buzz for marketers, with the next generation absolutely obsessed with YouTube, Facebook Live, Snapchat and everything else that's visual and in … Read the whole story

The Hispanic market has traditionally been defined by most marketers as the growing population of foreign-born immigrants in the U.S. who have emigrated from … Read the whole story

Today, marketers are able to use cars in an even more powerful way. By combining Internet functionality with the traditional automobile, the connected car … Read the whole story

Facebook on Tuesday said the company will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly … Read the whole story