VidBlog
by P.J. Bednarski, Staff Writer
Hulu and Tremor Video surveyed GenZ viewers and findings suggest to them them that these younger viewers look at ads differently--because they don't see as many when they're streaming. Read the whole story
-
by Gavin O'Malley
Twitter is giving users of its Apple TV app some new features, including live 360-degree video and Periscope's Global Map. Along with Apple TV, … Read the whole story
-
by Wayne Friedman
Total TV share of gross minutes viewed in the fourth quarter was 92.4% -- with traditional TV viewing share at a 82.1% share. The … Read the whole story
-
by Amy Corr
Butt-crack isn't frowned upon, but embraced and proudly shown in an ad for Liquid-Plumr. Created by FCB Chicago, crack is everywhere, on every shape, … Read the whole story
-
by Philip Rosenstein
Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making news the week of May 22. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Half of British businesses don't expect to be GDPR compliant in a year's time. Should business benefits be flagged up, rather than fines? Read the whole story
COMMENTARY
by Bill Moore, Op-Ed Contributor
If your video doesn't tell a story that engages your customers and influences their decisions, well then it doesn't matter what else you've done. Read the whole story
COMMENTARY
by Field Garthwaite, Op-Ed Contributor
The key - and this is something newspapers weren't set up to do a decade ago - is getting the right evergreen content, especially … Read the whole story
COMMENTARY
by Kipp Jarecke-Cheng, Columnist
Media types often like to portray Millennials as irresponsible and irrepressible narcissists who are more interested in squandering their paychecks on pricey avocado toast … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Are there sexual-harassment issues at your favorite TV news channel? Controversy over that network making financial settlements? Some viewers may not care. But your … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
If you have two constituent groups, and one pays you directly, and the other doesn't, the one who pays you is gonna win. This … Read the whole story