VidBlog
by Joe Mandese
In what could be a case of digital video ad marketplace role reversal, TV is taking share from digital, albeit over-the-top. That's the conclusion of equities researchers at BMO Capital … Read the whole story
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by Gavin O'Malley
Considered the fifth-most-effective app install format, interactive ads -- or "playables" -- are now being used by 64% of top app install marketers. Going … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We now get a clearer picture of what those $10-a-month real-skinny TV bundles for a handful of networks are about: getting on the same … Read the whole story
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by Wayne Friedman
From 2010-2016, TV advertising consistently outperformed digital among key return on investment business measures. TV delivered up to seven times the key performance indicator … Read the whole story
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by Sara Guaglione
Beginning in the third quarter, Bloomberg clients will have the opportunity to license The Economist's "Daily Watch" series. The short, topical films released every … Read the whole story
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by Philip Rosenstein
SourceMedia has continued its digital reinvention in 2017 with the launch of a new "in-article" outstream video ad unit. The B2B publisher will now … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
A new law under consideration in California would make it a criminal offense to record a violent felony in order to share it on … Read the whole story