Commentary

Confessions Of A Market Researcher: Sometimes It's Good 'Being Switzerland'

  • by , Columnist, February 11, 2020

Not that I’ve heard a plethora of jokes about marketing research, but perhaps the best one centers around a CEO ripping his hair out trying to figure out the answer to 1+1.  After being further frustrated by the esoteric answers of his CFO  and head of engineering, he calls in …

1 comment about "Confessions Of A Market Researcher: Sometimes It's Good 'Being Switzerland'".
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  1. James Donius from Markeplace Measurement Worldwide, February 11, 2020 at 2:31 p.m.

    We do research to improve decisions. Reduce risks and identify opportunities. This transcends political considerations. We are paid to be objective and call it strait

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