January 25, 2023
Commentary
Brand Interest Spikes For 'Digital Disruption,' 'Lead-to-Account Matching,' 'Radio'
- by Michael McLaren , Op-Ed Contributor, July 30, 2020
Last week we looked at how search intent had surged around popular advertising channels and topics, such as “online video” and “brand safety.” Brands and agencies are navigating a shifting landscape -- one that presents unforeseen challenges and opportunities to pivot towards new business practices. We can infer from this week’s snapshot …
