Michael McLaren

Articles by Michael All articles by Michael

• Why Are Marketers Studying Anti-Spam Content? in MediaDailyNews on 01/14/2022
  

  Perhaps it has something to do with online shoppers noticing a corresponding uptick in phishing scams around the holidays?

• Yes, 'Mail Order' Is Still A Thing, And Interest Is Spiking Among Marketers in MediaDailyNews on 01/10/2022
  

  Interest in "mail order" -- the original direct-to-consumer (D2C) marketing -- has been climbing steadily since early November.

• Marketers Dig Deep On 'Brand Equity,' 'Predictive Lead Scoring,' 'Dynamic Creative' in MediaDailyNews on 12/20/2021
  

  What's in a brand? Marketers want to know. "Brand equity" has continued to grow in ad executive content consumption rankings since early November.

• Marketer Interest In 'Mixed Reality' Surges in MediaDailyNews on 12/09/2021
  

  Interest in "demand planning" was also trending among advertisers.

• Why Marketers Are Suddenly Obsessed With Customer Experience & Engagement in MediaDailyNews on 11/24/2021
  

  Advances in analytics, data, and technology are driving new levels of personalization, which are quickly becoming the new norm.

• The Hottest Keyword Among Big Brands Is 'Keywords,' Literally in MediaDailyNews on 11/16/2021
  

  With more people self-directing their own digital journeys, keywords can offer glimpses into their minds.

• Media Attribution, AIOps Spark New Brand Interest in MediaDailyNews on 11/08/2021
  

  Artificial intelligence for IT operations, or AIOps, rose dramatically this week.

• It's Not Just Congress: Ad Folks Want To Know More About Social Media, Too in MediaDailyNews on 11/02/2021
  

  "Television production" is one of the most-consumed topics by brand marketers and has been climbing since August.

• Ad Execs Turn Their Focus To 'Content,' 'ROI' in MediaDailyNews on 10/25/2021
  

  Intent data also showed "content marketing" to be the topic most consumed by agencies this week.

• Marketers Are Studying Brand Safety, Chatbots in MediaDailyNews on 10/19/2021
  

  Intent data also show agencies reading up on "brand safety" to achieve business goals, protect ad spend and avoid the "bad bots."

Comments by Michael All comments by Michael

• 'Local Marketing' Surges, 'Content Marketing' Erodes by Michael McLaren (MediaDailyNews on 10/19/2020)
  

  Thanks for the feedback. We are looking at a relatively small sample scale from week to week and accordingly, our commentary is simply meant to provide insights into interests and,from this, indicate potential intent to take an action. It is a hyper focused view into the challenges brands and agencies are being faced with every day – with the goal of bringing awareness to those areas where we might be able to anticipate needs. We focus on those topics with the with the highest % of interest spikes each week. Hope this clarifies. Michael 

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