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Michael McLaren

Member since June 2015Contact Michael

Forever curious about the intersection of creativity, technology and data - their impact on marketing communications and the endless possibilities for connecting with customers in new and different ways

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  • 'Local Marketing' Surges, 'Content Marketing' Erodes by Michael McLaren (MediaDailyNews on 10/19/2020)

    Thanks for the feedback. We are looking at a relatively small sample scale from week to week and accordingly, our commentary is simply meant to provide insights into interests and,from this, indicate potential intent to take an action. It is a hyper focused view into the challenges brands and agencies are being faced with every day – with the goal of bringing awareness to those areas where we might be able to anticipate needs. We focus on those topics with the with the highest % of interest spikes each week. Hope this clarifies. Michael 

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