Michael McLarenMember since June 2015Contact Michael
- CEO - Merkle B2B Group Merkle Inc
- LinkedIn: https://www.linkedin.com/in/michael-mclaren-2551612/
- Twitter: michaeljmclaren
- New York New York
- 10017 USA
Forever curious about the intersection of creativity, technology and data - their impact on marketing communications and the endless possibilities for connecting with customers in new and different ways
Articles by Michael All articles by Michael
- You'll Be Delighted By This Week's Trend In Marketer Interest, Literally in
As of late March, interest in the term "customer delight" has been trending upwards among brand marketers. Whether you are selling a toothbrush or a SaaS solution, a delightful experience can make a positive impression on your audience -- and impact sales.
- On Cusp Of Apple's IDFA Changes, iOS App Marketing Interest Soars in
Interest in "iOS app marketing" has grown leading up to changes in Apple's app tracking transparency framework, and its impact on targeting mobile users vis its soon-to-be-released iOS 14.5.
- Interest In 'Marketing Reporting' Soars in
Content consumption activity around "marketing reporting" shot up in March, with the average person now spending roughly 42% of their waking lives online, measuring their brand's progress online.
- Agencies Have Their Sights Set On Their Targets -- Audience, That Is in
An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown "target audience" on a steady ascent among agencies since January. As consumers, we've all experienced some of the changes in buyer behavior first-hand during the pandemic. The multidimensional customer of today is more informed and empowered than ever before.
- 'Customer Centricity' More Centric, 'Social Media Optimization" Not So Much in
Intent data for "customer centricity" has been trending positive among marketers since the middle of February. With an abundance of choice and channels at our fingertips, the ways in which customers interact with brands is specific to each individual.
- Interest In Website 'Design,' 'Builders' Surges in
Whether or not they're aware of it, consumers have come to rely on frictionless digital connectivity and interconnected experiences extending far beyond websites. Which probably explains why marketers are growing more interested in their design.
- Brands Showing Greater Interest In Relationship Marketing in
Marketers have long placed an outsized emphasis on acquiring new customers through demand-gen programs, but in recent weeks "relationship marketing" has been trending among brand marketers.
- Brand-Related Topics Continue To Dominate Marketers' Attention in
Pandemic and its occupational disruptions forced many businesses to shift from long-term brand health to short-term sales activation.
- Data Signals Rise Of The Robots, Reddit Too in
Interest among brands is surging for "robotic process automation," as well as social media platform "Reddit."
- Brand Intent Data Shows Interest in Blogging Rising in
Interest in "blogging" has been on the rise since early January as more people turn to the web to conduct in-depth research before investing in products and services. Those of us in the B2B space have long understood the many benefits of running a blog, like increased brand awareness, credibility, search engine rankings, leads and ultimately, more sales.
Comments by Michael All comments by Michael
- 'Local Marketing' Surges, 'Content Marketing' Erodes
Thanks for the feedback. We are looking at a relatively small sample scale from week to week and accordingly, our commentary is simply meant to provide insights into interests and,from this, indicate potential intent to take an action. It is a hyper focused view into the challenges brands and agencies are being faced with every day – with the goal of bringing awareness to those areas where we might be able to anticipate needs. We focus on those topics with the with the highest % of interest spikes each week. Hope this clarifies. Michael