January 25, 2023
Commentary
Marketer Interest In 'Ad Blocking' Surges, 'Ad Viewability' Too
- by Michael McLaren , Op-Ed Contributor, August 6, 2020
In May, when we began analyzing brand and advertiser
intent data, and observed significant surges in interest around terms related to "brand safety" and a decrease in intent around "account-based marketing." The data reflected many of the concerns our
clients were expressing at the time — about two months into …
