Report Reveals Independent Voters Most Expensive To Target Via TV, Republicans The Cheapest

Independent TV voters are the most expensive ones to reach, while Republicans appear to be the most cost-effective voters to target via local TV advertising, according to a MediaPost analysis of data contained in a new report being released today by Nielsen and Advertising Analytics.

The report, "Stretching Political …

1 comment about "Report Reveals Independent Voters Most Expensive To Target Via TV, Republicans The Cheapest".
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  1. Ed Papazian from Media Dynamics Inc, September 29, 2020 at 12:11 p.m.

    Very interesting---but not surprising, Joe.I don't know howthey determined that a viewer was a Democrat, Republican or Independent---except by simulating age, location and other demos into a profile for each group. However, it has always been true that less educated adults as well as older ones watch much more TV than college grads, young adults, etc. Since there are strong correlations between being less well educated, for example, and favoring the GOP, it should be far easier to reach Trump supporters than Biden's---which lean much more towards the better educated and younger end of the scale.

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