Scripps launches MarketPredict to help political campaigns convert voters

MarketPredict® is now available to political campaigns that want to simulate how changes in their marketing and media buy plans will affect voters’ decisions on Election Day.

MarketPredict is a data analysis service that offers live, predictive modeling to help campaigns and agencies deliver smart media campaigns and convert voters. MarketPredict, a product of The E.W. Scripps Company, was unveiled to an audience of political insiders at the MediaPost Marketing Politics Conference in Washington, D.C.

Built by a team led by veteran political data scientists and sales strategists, MarketPredict’s proprietary system analyzes rich data sets from multiple sources, offering clients five points of differentiation over competitors:

• Forecasts campaigns’ voter conversion, not just its reach,by modeling the factors that can influence a voter.
• Updates data in real time to deliver insights into how voters might react to major news events like a hurricane or a national security event.
• Providesomnichannel recommendations across paid, earned and owned media including television, digital, social media and campaign events.
• Easily integrates campaign data sets andpairs these with the proprietary MarketPredict system to develop a smarter campaign.
• Delivers data that is easy to understand and simple to put to work. The MarketPredict team helps clients translate the data from live models to create an actionable plan.

“MarketPredict monitors the latest voter opinions and word of mouth to help campaigns and agencies understand what voters really care about,” said Eisha Armstrong, managing director for MarketPredict. “After running successful internal pilots of the service in the 2016 elections and again in the Virginia gubernatorial race in 2017, we have seen demand for the product on a broader scale from campaigns looking to use data more strategically to win voters.”

To learn more, visit market-predict.com, email info@market-predict.com or call Michelle Campbell, head of sales for MarketPredict, at 202-408-2713.