• by Aaron Baar , May 30, 2009

Pizza and boxing go hand in glove. Or at least that's what EA Sports is hoping with a cross-promotional effort with Pizza Hut to promote its upcoming boxing title Fight Night Round 4.

Between now and June 27, consumers can log on to pizzahut.com to enter the "Rumble in the Ring Ultimate Fight Sweepstakes" -- prizes for which include a VIP trip for two to Las Vegas to see a championship bout, branded Xbox360 consoles, and copies of the Fight Night Round 4 game once it is released on June 30. In addition, every sweepstakes entrant receives a code to download free songs from the game's soundtrack.

"Pizza Hut is thrilled to partner with EA Sports on the debut of one of the most anticipated games of the year, Fight Night Round 4," Bob Kraut, Pizza Hut vice president, marketing communications, said in a statement. "With sweepstakes and promotions such as 'Rumble in the Ring," Pizza Hut continues to establish its position as the food of choice for gaming enthusiasts everywhere."

On the site, consumers can watch exclusive footage from the game. In addition, people who order from Pizza Hut during the promotion will get a coupon worth $5 off the game, along with free shipping, redeemable at EAStore.com.