News Brief
GM Heading to Higher Market Share: Edmunds.com
Oct 19, 2009, 4:36 PM
Online auto research and shopping site Edmunds.com says General Motors' retail market share for October will rise to 22.4% from the third-quarter retail average of 19.1%.
"GM is benefiting this month from its recent product launches in key volume segments, an abundance of media coverage, including positive reviews of its new models, and a surge in ad spending on its new campaign," observed Jeremy Anwyl, CEO of Edmunds.com, in a release. He said GM will face a headwind as other manufacturers fight for buyers.
Still, the firm says that six weeks into the launch of the Cadillac CTS Wagon, consideration is up 7%; nine weeks into the launch of the Buick LaCrosse consideration of the car is up 42%; 14 weeks into the launch of the Chevy Equinox consideration for the crossover is up 17%' and five weeks into the launch of the GMC Terrain crossover consideration is up nearly 11%.--Karl Greenberg
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