News Brief

NPD: Plasma TV Sales Up 45% In Super Bowl Week

Feb 21, 2011, 11:05 AM
  • Comment
  • Recommend
Subscribe to Marketing Daily

NPD Group reports that the Green Bay Packers weren't the only big winners of the Super Bowl: Sales of plasma TVs jumped 45% in units, and 11% in dollars during Super Bowl week, compared to the same period last year.

About half of those sales were of 50-inch plasma sets, with an average price of $670, down $170 from last year. The average price of 42-inch plasmas fell $100 to $451, says the Port Washington, N.Y. based market research firm.

Be the first to comment on " NPD: Plasma TV Sales Up 45% In Super Bowl Week "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives