Dish, Blockbuster Positioned As The New Netflix
Like Netflix used to have, Blockbuster Movie Pass is a complete media rental service, featuring streaming movies and TV shows along with movies and games-by-mail.
The service launches next Saturday, October 1 for $10. You need to be an existing or new Dish Network satellite TV subscriber -- at least initially -- to get it.
Blockbuster Movie Pass isn't new. Before before being acquired by Dish Network, it had a similar Netflix-like On Demand product in 2008, in which consumers could stream movies back. Dish Network also has had on-demand video content available.
Dish and Blockbuster are looking to capitalize on some recent troubling news at Netflix. Recently, Netflix -- to much consumer consternation -- said it would separate its DVD mail order and streaming video business, as well as raising its overall price for the services.
The Blockbuster streaming content adds Starz, Epix, Sony Movie Channel, and Encore to Dish's on demand library that includes Fox, TBS, TNT, Discovery, AMC, CN, DIY, HGTV, FOOD and History.
Unlike Netflix's new Qwikster service, Blockbuster Movie Pass has 100,000 available mail-order titles that can be returned to Blockbuster locations. There are also 4,000 available titles for streaming.
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This falls squarely in the "buy 9, get 1 free" category.