Access Sports Sells Mallvision, Focuses On Sports Venues OOH
Access Sports Media, formerly known as Access 360 Media, has sold Mallvision, its retail-based out-of-home network, the company announced Wednesday. The sale (and name change) are part of a
strategic repositioning that will focus the company exclusively on out-of-home advertising in sports venues, where Access is building out its network and forming new partnerships.
Access has been transitioning to a sports-focused out-of-home advertising business model for over a year, beginning in April 2010 with its acquisition of Arena Media Networks, which operates digital displays ranging from small screens to jumbotrons in sports venues.
Before acquiring AMN, Access 360's network consisted mostly of digital displays targeting young adult mallgoers.
Currently, Access says it has partnered with 60 professional sports teams, as well as 50 of the nation's top NCAA football and basketball programs. The company is expanding its reach at sporting venues with the creation of a Minor League Baseball Network serving over 90 venues with a cumulative attendance of over 30 million.
Earlier this month, Access announced a partnership giving it access to advertising inventory from the College Gametime Network, which operates sports venue video and information systems for over 30 colleges and universities nationwide, including the Universities of Arizona, Georgia, Kansas, Kentucky, and Tennessee, as well as Syracuse University and Boston College.
The CGN network reaches about 15 million college sports fans per year through a network of over 7,000 screens. It is slated to expand to 10 more schools by the end of next year.