• by Steve McClellan  @mp_mcclellan, October 2, 2013

Greg Hahn has been promoted to chief creative officer of BBDO New York. He fills the vacancy left by Bill Bruce, who departed the agency in 2010.

The agency said that Hahn will focus on content, entertainment and “forward-thinking ideas” designed to help BBDO’s clients “navigate the new.”

As the top creative executive in the New York office, Hahn will work with all the creative teams there. The agency also cited Hahn’s “pioneering” work in the mobile and social media sectors -- areas that clients are increasingly integrating into their marketing mix.

"I think our clients appreciate that doing work in new types of media is not just a side project or nice to have, but a necessity,” said Hahn.

Hahn will report to David Lubars, chairman and chief creative officer, BBDO North America.

Lubars said that Hahn is “someone who has been helping to lead his clients forward for as long as I have known him,” which goes back to their days working together at Fallon Minneapolis more than a decade ago.

Lubars also cited Hahn’s work on the award-winning “HBO Voyeur” project, which won ten Cannes Lions.

Hahn joined BBDO New York as executive creative director in 2005. He has worked on big accounts including AT&T, FedEx, and General Electric. His efforts for AT&T included work on the “New Possible” campaign, and for FedEx the “Solutions that Matter” campaign.  

At Fallon Minneapolis, where Hahn also worked for Lubars, he is credited with creating campaigns for Citibank, Timberland, BMW Films and Sports Illustrated.