For Many Brands, Big Data Is Too Big
- by Steve McClellan @mp_mcclellan, January 31, 2014
Big Data may be the buzz phrase of the moment (along with a few others like integrated marketing solutions) but new research from the World Federation of Advertisers shows that many big
global brands don’t know what to do with all the data flowing through their systems.
The WFA survey …
Great companion piece to this article: Little Data Makes Big Data More Powerful http://blogs.hbr.org/2013/05/little-data-makes-big-data-mor/
Combining what "Big Data" can do for organizations and what "Little Data" can do for its consumers makes all that data work for the brand in a much more meaningful way.
The principle of Occam's Razor. The delicious irony is that William of Ockham realised this back in the 14th century. Everything old is new again.
We are finding that Big Data is turning into a big headache for many. Our CEO recently wrote a Forbes post on it, which I think makes another great companion piece: http://www.forbes.com/sites/prospernow/2014/01/16/big-data-equals-big-headache-for-executives/