• by Steve McClellan  @mp_mcclellan, August 13, 2015

Agency veteran Harpreet Ahuja has joined Quigley-Simpson as its new executive vice president of media. Ahuja will oversee all media planning and buying for the Los Angeles and New York-based agency, which has annual billings of $500 million and a staff of more than 150 employees.  He’ll remain based in LA. 

Ahuja replaces Julie Jacobs, who left the agency in May. 

The selection of Harpreet is the first key agency appointment by its new CEO Angela Zepeda who joined the shop in July.

“Because Quigley-Simpon’s brand response advertising relies on precise media planning and buying to drive ROI, we needed an executive with extensive experience who could seamlessly work across advertising platforms and the digital spectrum,” Zepeda said. “Harpreet Ahuja has some of the strongest credentials in the business.” 

Ahuja previously served as managing partner and global managing director for Mindshare in Los Angeles, where he led the Cisco business.

Before that, he was senior vice president and group communications director at Universal McCann in San Francisco, where he led cross-platform planning teams and spearheaded several major campaigns for Microsoft. Earlier, he was senior vice president, group account director at Initiative in Los Angeles, where clients included Gateway, Hitachi, Kashi Cereals and LucasArts, among others.