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Boots UK Signs Content Deals With Eight Partners
- Campaign, Thursday, October 15, 2015 6:23 AM
Boots UK has teamed with eight media partners to advise and support people in beauty, health, optical and pregnancy. The retailer has partnered with Bauer Media, ITV and Time Inc to target a younger female audience with inspirational tips and how-to content. A deal with Global, ITV and Trinity Mirror Solutions will see Boots produce health content, which addresses concerns people may have. News UK will feature the opticians' side, and, through Netmums, Boots will target mothers.
