pets

Kathy Ireland Pet Collection To Expand

Pet products company Worldwise has extended its partnership with lifestyle design firm Kathy Ireland.

The agreement will go another five years. The companies have been working together for three years to design and develop the Kathy Ireland Loved Ones collection of pet products. 

The collection has a wide range of products including dog and cat bedding, cat scratchers, collars and leads, toys for cats and dogs and food and water bowls. New items from the collection will debut throughout 2017 and are available at pet specialty, mass market and online retailers nationwide including Amazon. 

The items are defined as “solution-based home décor friendly pet products,” which are intended to help make pets welcome in any area of the house. 

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Ireland previously had a line of clothing and home goods exclusively at the discount retailer Kmart. She still has a line of furniture at the retailer. The Kathy Ireland Worldwide brand includes fashion, fine jewelry, intimate apparel, skincare, accessories, weddings, home and office and is available at for all markets and price points. 

The former model and actress welcomed Elizabeth Taylor's dogs, Gracie and Delilah, into her home after Taylor’s death, and they are the inspiration for many of her pet care products.

Worldwise, Inc. brands include SmartyKat, TrustyPup, Petlinks, goDog, Hear Doggy!, SHERPA and Guaranteed On Board. The company’s focus is on sustainably produced items. Their motto is “Better products. Better planet.” 

Worldwise is currently a holiday contest where consumers can enter to win products both for themselves and also for their favorite pet charity. 

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