NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees

NBCUniversal, which has been pushing a “multi-currency framework” for advertising deals for the past several years, now has multiple currencies: iSpot and VideoAmp.

NBCU, which last year certified iSpot as the basis of traditional demographic audience guarantees at its annual “One” developers conference, is announcing that both iSpot and VideoAmp have been certified as currencies for “advanced audience” guarantees at this year’s One23 event.

One23 is NBCU's third annual developer conference, which is being held today in New York.

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1 comment about "NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees".
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  1. John Grono from GAP Research, February 9, 2023 at 3:01 p.m.

    It appears as though the era of self-certification is well underway.

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