• by Lisa Singer , Staff Writer, June 13, 2023

Behind the Scenes with Kristin Mikie Sword

Ro Derm's Kristin Mikie Sword talks about pushing forward, staying out of her comfort zone, and settling the Hotdog-Sandwich debate...once and for all!

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“You realize how little you know about the world, what you do know some things about, and, again, how to approach life with a bit more open hands and willingness to let things flow and say yes to opportunities that may not feel like it was something you would have forecasted for.” And those “somethings" proved really great for Kristin Sword, head of marketing & growth at Ro Derm, a career opportunity she says she wouldn't have envisioned when first starting out. In this episode of Brand Insider: BTS, Kristin reveals that New York was never even on her radar. She also talks about straddling two worlds, both the creative and analytical, and shares her passion for buying URLs and sending good old-fashioned snail mail. You can watch the entire conversation here: