Global performance marketing agency M&C Saatchi Performance has promoted Kabeer Chaudhary, currently the Managing Director for APAC, to the role of Global CEO. 

Chaudhary succeeds James Hilton, the agency's founder/CEO, who will continue his role as Chairman.  

M&C Saatchi Performance was created in 2006 as Inside Mobile, one of the first mobile marketing agencies and has evolved over the past 17 years to offer a full breadth of media-buying services. 

Chaudhary has been with M&C Saatchi Performance since 2015 and has served in the role of Managing Director APAC for the past two years. Prior to joining the agency he served at Havas’s Mobext and entertainment production company Endemol.  

In his new remit, he will continue to be based out of Singapore and will be responsible for managing the agency’s operations across APAC, Middle East, Europe and the U.S., working closely with the global leadership and the country heads to evolve the agency’s global proposition. 

Chaudhary will report to Hilton and will continue to manage APAC operations until a replacement has been appointed.