• by Tanya Gazdik , September 5, 2023

Mini USA is bringing back its “Mini Together” owners event and second annual National Day of Motoring. 

The brand recently marked its 64th birthday on the third anniversary of “Mini Wave To Friends” (WTF) Day on Aug. 26. 

The WTF holiday was created in 2021 to preserve and promote the longstanding tradition of waving to fellow Mini drivers on the road; it serves as a reminder for experienced owners while teaching new Mini drivers about their new responsibilities to make the road a more friendly place.

Last week also marked the opening of registrations for "Mini Together," first held in 2021 on the inaugural “National Day of Motoring.”

This year’s event on Oct. 21 will feature an app-based adventure following a game board that includes a mix of tasks and trivia. 

Mini USA is showing its love for the planet by the event’s charity partner, “Keep America Beautiful.” The app will feature activities that promote the group’s mission to improve and beautify communities. 

The rally will involve a nationwide network of more than 100 participating dealerships, allowing rally participants to gather with other fun-loving Mini owners no matter where they live.

“There’s a shared kinship in owning a Mini, and we want to keep that vibrant community spirit thriving through shared experiences on the road, and by waving to friends, of course,” says Alexia Kurz, head of experiential marketing for Mini USA, an independent brand of the BMW Group.

To encourage safer and more considerate motoring for drivers getting behind the wheel whether it’s for an owner event or on a daily commute, the brand offers “rules” to make the road more safe, friendly and fun for everyone.

The rules include tips on merging (use the “zipper” approach), turn signals, hazard lights, tailgating and the safe use of passing lanes. The Mini Waver’s Guide provides additional information on the celebration here.