• by Karlene Lukovitz  @KLmarketdaily, September 28, 2023

Creative automation platform Spaceback has launched Social CTV, an AI-powered solution that automatically generates connected TV-compliant creative from brands’ highest-performing social content for programmatic distribution across CTV.

The solution, created to help advertisers avoid creative fatigue and high production costs in CTV campaigns, instantaneously converts social posts into industry-standard ad tags and operates on a CPM-based pricing model to enable refreshing creative frequently, running multiple messages simultaneously, and capitalizing on viral posts, according to Spaceback.

Social CTV ads feature near-real-time social metadata, such as likes and views; light and dark modes; and automated end cards to support all video lengths and automated trafficking, They can also include QR codes to drive traffic to point of purchase.

The solution, designed to be compatible with existing media-buying tech stacks and to create ads that can run on any streaming platform, is being piloted by omnichannel home design retailer CB2.

Spaceback says its platform, launched in 2017, has been used by more than 3,000 legacy brands and performance advertisers to convert  social experiences into programmatic-ready digital display and video ads across the open web.