• by Tanya Gazdik , October 17, 2023

Stellantis CEO Carlos Tavares gave a keynote at the 2023 CES conference

Editor's Note: Several days after this announcement Stellantis said it also will not attend the Los Angeles Auto Show and Specialty Equipment Market Association (SEMA) Show, both in November. 

Stellantis says it is canceling its CES 2024 display and presentations as part of the contingency plan implemented since the beginning of United Auto Workers strike.

The automaker, which includes Jeep, Ram, Chrysler, Dodge and Fiat, says it is focused on “preserving business fundamentals and therefore protecting the future of the company.”

The UAW continues to negotiate with Stellantis and the other two Detroit-based automakers, General Motors and Ford. 

Ford has not displayed at CES since 2020, but its key leaders have been there with presentations for various topics, according to a Ford spokesman. 

A GM spokesperson says the automaker also will not be at CES this year.

Stellantis “is executing comprehensive countermeasures to mitigate financial impacts and preserve capital, and will continue to demonstrate its transformation into a mobility tech company through other means,” per the statement.

The company has used the world's largest technology show, which is slated for January in Las Vegas, to unveil EV concepts such as the Ram 1500 Revolution pickup and Chrysler Airflow crossover. Stellantis CEO Carlos Tavares gave a keynote at the 2023 conference. 

The union has targeted specific plants from each U.S. automaker. About 34,000 autoworkers are on strike against the three companies, and the union has threatened to add more factories to the walkout list.

The 33-day strike has cost the Detroit Three automakers, suppliers, dealers and workers a total of $7.7 billion through Oct. 12, according to an estimate from Anderson Economic Group.

CES 2024 is scheduled for Jan. 9-12. L’Oréal CEO Nicolas Hieronimus and Siemens AG CEO Roland Busch have been announced as two of the keynote speakers.

In 2023, the event brought an estimated 115,000 attendees to the Strip. The show hosted more than 3,200 exhibitors, including 1,000 startups, across 2.2 million net square feet of convention space at the Las Vegas Convention Center and The Venetian Expo.