• by Fern Siegel , November 21, 2023

Philo TV has launched a new multimedia ad campaign titled "Better Way To Watch." Wavemaker Creative and the streamer's in-house team collaborated on the ads.

Directed by Ira Rosensweig, the spots feature people explaining why Philo is the next best thing to being in the middle of the action.

Creative runs across linear, social, CTV and Philo's ad channels to drive brand awareness.

The 15- and 30-second spots note the streamer's inventory, which delivers 71 live-streaming channels, such as AMC, A&E, Discovery Channel, Food Network, History, Hallmark and Nickelodeon, for $25 per month. Philo is also an on-demand service with more than 75,000 titles.

"With the ‘Better Way To Watch’ campaign, we wanted to emphasize Philo’s endless collection of content in a way that would speak to as many different audience cohorts as possible, while maintaining a tonal through line across five different creatives. By leveraging audience insights, we landed on holiday movies, true crime, classic comedy, home renovation, and drama as our areas of focus," Matt Stein, Philo's head of brand and creative strategy, told Agency Daily.

Rosensweig previously directed spots for Nike, AT&T and PepsiCo. Wavemaker Creative's work includes AT&T Nike, Jameson and Advil.

Philo TV is owned by Paramount Global, AMC Networks, Warner Bros Discovery and Hearst.