• by Tanya Gazdik , November 29, 2023

Tesla will host a live-streamed event Thursday at its Austin, Texas headquarters where customers will take delivery of the first Cybertrucks.

At 3 p.m. ET, the first customers are expected to take possession of the new futuristic pickup truck. During this event, Tesla says it will announce further details about the Cybertruck. The livestream will take place on X, the social media platform owned by Elon Musk, Testa founder and CEO. 

As of this morning, the new Cybertruck was not yet listed in the “vehicles” section of the Tesla website, where orders are taken for the other mainstay Tesla products currently offered. The truck first debuted in 2019 and has been slow to come to market. 

The futuristic-appearing vehicle appears to have surpassed two million customer reservations, according to a community-run Google Sheets reservation tracker after the truck's unveiling in 2019.

The company initially promised a starting price under $40,000, but Musk told investors during a August 2022 call that this originally announced price won’t be possible

If the truck — estimated to cost between $50,000 to $80,000 depending on trim levels — is out of your price range, you can instead pick up a $50 bottle opener – the CyberOpener (tesla.com) or the $150 CyberBeer + CyberStein Limited Edition Set (tesla.com).

Tesla management has been working to tamp down expectations for sales volumes, per Cox Automotive. 

“Tesla won’t be delivering Cybertrucks at Ford F-Series volumes. F-150 Lightning, perhaps, but not F-Series,” per a statement from Cox Automotive “Our expectations are that Cybertruck volumes will worthy of a niche product at first, as electric vehicles still have limited appeal and, according to research we shared earlier this summer, Cybertruck doesn't appear to be what pickup truck buyers are looking for.”

Research from Cox Automotive indicates the Tesla Cybertruck garners 27% consideration, just below the pre-brand/model reveal appeal of 29%. The research suggests that shoppers are more likely to consider full-size EV trucks from brands they know or currently own.

Among shoppers, 67% would consider the F-150 Lightning ahead of models from Ram and Chevy (both at 63%). Forty-eight percent of shoppers indicated they would consider the GMC Hummer EV Pickup and the Rivian, per Cox Automotive.