• by Fern Siegel , December 6, 2023

Team Whistle, State Farm and Optimum Sports are joining forces for three football-focused episodes of "Home Team" starting Dec. 7 on Whistle’s YouTube page, TikTok and IG Reels.

The latest campaign promotes bundling home and auto insurance as a savings for consumers.

"Home Team" aligns football players and their spouses or partners. Fans get a glimpse of their personal lives and quirky moments. In "Bundled Together," the athletes share their favorite things to do as a bundle to keep their relationship intact, even when work gets crazy."Personal Bundles"is where the sports stars reveal their favorite peculiar combos.

Couples include: TJ Hockenson, tight end for the Minnesota Vikings, and his fiancé Mikala Brown; Jordan Mailata, offensive tackle for the Philadelphia Eagles, and his wife Niki Ikahihifo-Bender; and Mecole Hardman, wide receiver for the Kansas City Chiefs, and his girlfriend Chariah Gordon.

Jamie Rubin, vice president, brand partnerships at Team Whistle, told Agency Daily: “We have seen tremendous success tapping into the NFL season by bringing State Farm into the cultural conversation through original story telling capable of extending across platforms and formats.” 

The new season marks three years of continued collaboration between Team Whistle and State Farm.