Northwell Health is out with a new campaign featuring a cast of centenarians with New Year's Resolutions both grand and relatable — like changing the world. Or sleeping in a little later. 

The anchor spot, “Resolutions,” was developed by New York-based Strawberry Frog to send a positive message about health and longevity and New Year’s resolutions through the eyes of centenarians. It was directed by Steve Mapp of production company Fancy Content. 

“We wanted to spread a message of goodwill this holiday season and an emotional reminder of our ‘Raise Health’ movement,” says Joe Leston, deputy chief marketing officer at Northwell. “We have a unique responsibility in health care to support people in living the longest, fullest lives they can...The centenarians in this campaign inspire us with their wisdom and their wit and show us the importance of following your passions for a healthy and fulfilling life.” 

The campaign debuted today and will run through mid-January 2024 in New York, where Northwell serves more than two million patients annually.