Before the Super Bowl LVIII plays on Feb. 11, Paramount+ is kicking off a new "Hide & Peak" interactive sweepstakes campaign.

Winners will score a pair of tickets to a VIP experience at Super Bowl LVIII in Las Vegas. “Hide & Peak” runs through Jan. 8 until 12 p.m. ET, with winners announced Jan. 15.

A first-of-its-kind promotion on the service, Paramount+, which streams the game, encourages subscribers to search for buried QR codes that appear before popular series and movies. They can be scanned to open a landing page with further submission guidelines.

Hints are planted each week on @ParamountPlus social platforms to direct viewers to the next set of codes hidden throughout the service’s content. New codes will be dropped every Thursday.

Domenic DiMeglio, EVP-chief marketing officer, Paramount Streaming, said: “The digital activation gives us the chance to engage audiences within our service, while also giving back to some of our lucky fans with 58 tickets in honor of Super Bowl LVIII.”

Winners will receive a pair of tickets and a VIP Super Bowl LVIII package that includes airfare, three nights of lodging, transport and entrance to the game, pregame hospitality and a gifting experience.

The game airs on CBS Sports will present multiplatform coverage of Super Bowl LVIII. Along with Paramount+, Nickelodeon is offering a slime-filled presentation for kids and family. It will also stream on NFL+.