ESPN Ad Inventory Nearly Sold Out For College Football Playoff

Most of the ad inventory for the College Football Playoffs on ESPN has been sold, reports Disney.

The four teams that played New Year's Day were Michigan, Alabama, Texas and Washington. Now, Michigan and Washington will face each other Jan. 8 in Houston.

Disney/ESPN is in the 10th year of a 12-year multibillion-dollar deal for the CFP.

Of the 15 official ad partners for the CFP, 13 have had a presence for multiple years and scatter buys are relatively limited, Deidra Maddock, VP, sports brand solutions, Disney Advertising, told Deadline.

ESPN reports $3.6 billion in ad revs for fiscal 2023 — and college football is a big piece of the pie. On social media, college-football content registered a 7% increase in average daily unique users over 2022 levels, per measurement firm EDO.

Another boost for the sport is viewership.

In November, the Michigan vs. Ohio State game on Fox drew 19.1 million viewers. ESPN+ also posted record numbers in 2023, with unique viewers up 3% YoY.

A rise in viewership and sponsorship means college football will a bigger field of playoff teams in 2025 onward — from four teams to 12.

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1 comment about "ESPN Ad Inventory Nearly Sold Out For College Football Playoff".
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  1. Ben B from Retired, January 2, 2024 at 7:58 p.m.

    I'm hoping Michigan bring home the National Championship back to the state of Michigan it's been 26 years since Michigan last won a Natty I refuse to say they share that title with the Huskers. GO Blue Big 10 VS Big 10 for the National championship even know Washington is still in the Pac 12 will be in the Big10 come July along with NikeU Ducks, USC & UCLA.

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