• by Fern Siegel , April 17, 2024

ANC has been named the media agency of record for Lucas Oil’s TV sports signage.

ANC will serve as the advertising sales rep and a strategic planning partner for the brand’s TV visual signage across Major League Soccer, Major League Baseball and the National Hockey League in key markets, including Texas, Florida, California, New York, Pennsylvania, the Midwest and Canada.

The AOR appointment expands a 10-plus-year relationship between the companies. They have collaborated on numerous high-profile sports marketing partnerships.

ANC's experience in the automotive aftermarket industry and knowledge of Lucas Oil will enhance strategic planning and integrated campaigns across various platforms. Lucas Oil gains access to additional agency tools for social-media tracking and collaborations with ANC partners, such as Flowcode for QR codes.

Lucas Oil is a 35-year-old family-led company.