• by Fern Siegel , May 1, 2024

The latest iteration of "Dunkin at home’" just debuted. The 30-second ads for the cold beverage line, "Genie" and "Goldilocks," are from the company's agency of record, PSOne, led by BBH USA.

The new national campaign, running through October, targets  Gen Z and millennials, demos that crave cold coffee.

“More people are getting their iced coffee fix at home, and we want to be at the forefront of the trend with our expanded selection of Dunkin’ Cold at home products,” said Lee Lust, director of marketing, J.M. Smucker Company.

The work transports coffee lovers into the fairy tale worlds of "Goldilocks and The Three Bears" and "The Genie’s Magic Lamp." In the first spot, Goldilocks samples the Bears’ Dunkin' Cold at home beverages in their kitchen.

In the second, a man lost in the  desert finds a magic lamp hidden in the sand. Rubbing the lamp and expecting three wishes, he waits for the Genie to finish his Dunkin' Cold.

The national campaign also includes social featuring Goldilocks and Genie becoming content creators in their own right, influencing viewers to include Dunkin’ Cold into their daily routines.

“Iced and cold brew coffee has been a staple of Dunkin’ drinkers for years. So, it’s been exciting to see it make its way to the at-home space,” said Alan Wilson, senior vice president-group creative director, BBH USA. “Product innovation always presents a great opportunity to evolve a campaign. And cold coffee allowed us to explore different corners of our fantastical Dunkin’ world.”

BBH USA's roster includes Quest Nutrition, Heineken Silver and Duracell.