Scott Turner

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• Think You'll Get the Biggest Bang for Your Super Bowl Spend? Think Again  in Social Media & Marketing Daily on 02/01/2017
  

  With a price tag of $5.5 million for a 30-second spot in the upcoming Super Bowl, agencies and brands try to do everything possible to amplify the brand messages before, during and after those precious 30 ticks. But not all of them have access to the tools that would maximize their reach on social media platforms.

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• Viewers Are Killing TV Measurement And Something Has To Change by Tom Weiss (Television News Daily on 02/11/2020)
  

  It's all about incentives. If marketers reward buyers for delivering efficiencies in maximizing reach, then GRPs will maintain value. If marketers reward agencies and networks for producing meaningful business outcomes, then targeted impressions tied to business impact will become a more accepted and common currency and it will not be from a single provider. I am also reminded of what used to be printed on the back of every Arbitron Ratings book. "Remember, ratings are only estimates"

• Facts, Opinions -- And Why Conferences Kind Of Suck by Cory Treffiletti (Media Insider on 05/22/2019)
  

  Preach!  People go to events to network and learn something useful, not be on the receiving end of a pitch

• Ad Industry Asks California AG To 'Clarify' New Privacy Law by Wendy Davis (Digital News Daily on 01/15/2019)
  

  An under-reported aspect of the legislation is the 12-month lookback provision, which provides consumers with the right to see what data has been collected from them for the previous 12-months.  The clock started ticking on that provision as of January 1, 2019.

• You Are What Represents You by Ted McConnell (Media Insider on 01/03/2019)
  

  Happy New Year and a great post on the importance of context.I especially like the concept of an Audience persona with an EQ of zero, is that segment available for targeting Ted?

• Herb Kelleher, Who Revolutionized Airline Industry, Dies At 87 by Thom Forbes (Marketing Daily - Top of the News on 01/04/2019)
  

  Many years ago, on a flight from DAL to SAT, Herb sat in the row behind me. After we landed, he retrieved my sport coat from the overhead bin and handed it to me. A first-class experience from a maverick whose legacy continues to be felt today. LUV continues to set the standard on the importance of people and culture when building a world-class company. 

• Hulu: Ads As Wretched As Plot Of 'The First' by George Simpson (MediaDailyNews on 09/20/2018)
  

  Great commentary George..although this problem extends well beyond Hulu's commercial rotations, I take your point that they SHOULD be able to do better, considering the targeting capabilities.  Did they at least over-serve ads for products and services that are relevant to you and your wife?

• Fixing TV's Demo Obsession by Dave Morgan (Media Insider on 08/10/2017)
  

  Dave- agree that national TV needs to move beyond age/sex based buys, but how addicted are marketers to Audience guarantees from the networks and the make goods that are almost always sure to follow...coupled with Jack's comment about inaccuracies of even broad demographics like HH's w/children, who will lead the way?

• The Funnel Isn't Dead -- It Just Went On A Diet by Beth Donnelly Egan (Publishers Daily on 06/15/2017)
  

  Not many know the sales funnel theorybwas first introduce in 1898 by E.St. Elmo Lewis. True story! More recently Northwestern's Spiegel Research Center did great work redefining the Sales Funnel as the Consumer Engagement Engine http://bit.ly/2siVqko

• Let's Play Ball: Sports Sponsorship Hits And Misses by Maarten Albarda (Online Spin on 04/10/2017)
  

  Maarten- Fair enough to call out a marketer for sponsoring content that appears to be "off-demo", but it should also be worth mentioning the same marketer sponsored the LoL World Championship last fall. So Chuck's influence may have had the desired  impact after all. http://www.coca-colacompany.com/stories/coke-esports-hosting-league-of-legends-world-championship-viewing-parties-in-300-cinemas

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