Marketing Daily Issues for June 2007
- Marketing Daily - Friday, June 15, 2007
- Product Placement No Magic Marketing Bullet by Emily Burg
- P&G Using Influence To 'Bring The Love Back' To Brands by Karl Greenberg
- ANA Confab Seeks To Define, Illuminate Integration by Karl Greenberg
- Norelco's Racy Viral Bodygroom Video Spawns Sequel by Sarah Mahoney
- Pfizer's Pudgy Puppy Drug Launches With BARC by Tanya Irwin
- Act, But Don't Overreact, Recall Study Advises by Karlene Lukovitz
- Disney Creating 'High School Musical' For Wii, PlayStation2
- P&G Names Beanstalk Group to License Global Trademarks
- Sprint Nextel Features NASCAR's Montoya In TV Spot
- Marketing Daily - Thursday, June 14, 2007
- Certified Pre-Owned Vehicle Sales Spike On Dealer Incentives by Karl Greenberg
- Ikea Wins Gay Ad Award, But The Field Is Shrinking by Sarah Mahoney
- Unilever Leverages Consumer Obsession With Celebrity Gossip by Nina Lentini
- Film Parlays Green Message Into $25M Marketing Support by Emily Burg
- Marketers Find What's Good For Environment, Good For Business by Adrienne W. Fawcett
- Applebee's Adds New Meaning To 'Consumer-Generated Content' by Karl Greenberg
- Report: Kellogg To Stop Marketing Food Products To Children
- Neutrogena Signs Up Actress Jennifer Garner
- Ogilvy Healthcare Practice Adds To Stable
- Industry Veteran Joins AOL As CMO
- Marketing Accountability: The Long And Short Of It Commentary by Doug Brooks
- Marketing Daily - Wednesday, June 13, 2007
- Piaggio Launches 'Transformers' Campaign For Vespa by Karl Greenberg
- Burger King, Visa Partner For Cashless Transactions Promo by Emily Burg
- Study: Today's Dads Play Big Roles In Kid-Related Purchases by Karlene Lukovitz
- Puma, 'Stuff' Co-Promote Golf, Gaming Tournaments by Karl Greenberg
- Alka-Seltzer Offers A Chance To Sin And Be Forgiven by Nina Lentini
- Average CMO Tenure Creeps Over The Two-Year Mark by Sarah Mahoney
- Marketers Cling To TV Even As Online Advertising Advances by Gavin O'Malley
- Black & Decker Names Head of LitterMaid Pet Unit
- Remington Taps Stylist For Promotions
- Anheuser Wins 'Bud' Battle With Budejovicky
- Babes In Skirts: Dresses Make A Comeback With Legs
- American Airlines Partners With 'Steve Harvey Show'
- Marketing Daily - Tuesday, June 12, 2007
- Porsche Content, Ads Are Narrowcast To Affluent Vacationers by Karl Greenberg
- Anheuser To Distribute Vermont Vodka Made From Maple Syrup by Nina Lentini
- Nearly Half Worry About Debt But Most Have No Plans In Place by Tanya Irwin
- Mattel's Barbie And Bonne Bell To Push Makeup For Little Girls by Sarah Mahoney
- Russian Standard Vodka Sues Stoli, Launches 'Pure' Campaign by Emily Burg
- Survey Results Make A Case For Direct Mail by Erik Sass
- Ross Joins Cytogen As SVP/Sales, Marketing
- Wendy's In Father's Day Adoption Push
- Boris Becker, Polo Ralph Lauren Back Wimbledon
- Philly's Global Marketing Is Paying Off
- Marketing Daily - Monday, June 11, 2007
- GlaxoSmithKline Launches $150 Million Effort For Alli by Karl Greenberg
- LG Puts Cell Phone Owners To Work As Music Critics by Karl Greenberg
- Sears Calls On 'Over Your Head' Host To Intro Craftsman Line by Sarah Mahoney
- Many Pharma Brand Managers Find Marketing Mix Lacking by Tanya Irwin
- Subway Ad Nets Grand Prize In Radio Contest
- Mars Offers Sweepstakes With 'Take Dog To Work Day'
- Study: Organic Food Not Necessarily Better For Environment
- Marketing Associations Form New National Organization
- Polygamists Are Consumers, Too Commentary by Emily Burg
- Marketing Daily - Friday, June 8, 2007
- TBWA Unit Takes Top Effie For Apple's 'Get A Mac' Campaign by Karl Greenberg
- With Red-Hot May Results, Saks Readies Fall Campaign by Sarah Mahoney
- Growing Pet Products Push: Convenience = Luxury = $$$ by Karlene Lukovitz
- As Hybrid Sales Hit 1 Million, Toyota Determined To Sell More by Karl Greenberg
- Microsoft To Sell New Zune At Target, Amazon.Com For 30 Days by Emily Burg
- Coke, Campbell In Distribution Deal For V8 Line Of Juices by Nina Lentini
- PepsiAmericas, PepsiCo Buy Stake In Ukraine Juice Firm
- Dunkin' Donuts Names Senior Brand Marketing Officer
- Whirlpool Seeks Partners To Handle Products Under Its Name
- Marketing Daily - Thursday, June 7, 2007
- Ford Shines In J.D. Power's Quality Analysis by Karl Greenberg
- Lunesta Still Most-Recalled; Rozerem's Abe Lincoln Catching Up by Tanya Irwin
- Camp Jeep Lines Up Entertainment For Yearly Event by Karl Greenberg
- Dell Announces Plans To Become Greenest Of Them All by Emily Burg
- Tyson Foods Aims $70 Million Campaign At Guilty Moms by Nina Lentini
- Study: Consumer Satisfaction, Commitment to Banks On the Rise by Karlene Lukovitz
- L.L. Bean To Build Outdoor Education Theme Park In Maine by Sarah Mahoney
- Nike Launching Ads Around 'Witness'
- Martino Flynn Expands Consumer Healthcare Practice
- Miller Lite, Jeep In Summer Give-Away Promo
- Marketing Daily - Wednesday, June 6, 2007
- Digital Picture Frames Category Has Nowhere To Go But Up by Adrienne W. Fawcett
- A-B Priming Pump In Father's Day 'Here's To Beer' Push by Karl Greenberg
- Kids Using Consumer Electronics At Ever Younger Ages by Karl Greenberg
- Unnatural Beauty: Burt's Bees Generates Cosmetics Buzz by Sarah Mahoney
- P. Diddy Helps Burger King Launch Late-Night Hours by Lisa Bertagnoli
- Cuts By Largest Advertisers Drive Spending Down 0.3% In Q1 by Joe Mandese
- Feds Try To Block Whole Foods, Wild Oats Merger
- Sonic Drive-In Offering Free Root Beer Floats
- Harrah's, Kraft Ink Deal For World Poker Series
- Graco Invites New Parents To Vie For Catalog Cover
- Gillette Hitting Home Runs For Prostate Cancer Research
- Marketing Daily - Tuesday, June 5, 2007
- Hyundai, Nissan On Top In Consultancy's Annual Quality Index by Karl Greenberg
- Apple, AT&T Debut iPhone Spots, Announce June 29 Ship Date by Emily Burg
- Private-Label Goods On A Roll; Brands Take A Beating by Sarah Mahoney
- Kimberly-Clark Puts Forth 'Hands-On' Effort For Viva Brand by Karl Greenberg
- Friendly's Targets Young Adults With Online 'iScream' Promo by Nina Lentini
- Goodbye, Urban Consumer. Hello, Urban Hustler by Erik Sass
- Shutterfly Names Industry Veteran To CMO Post
- Payless ShoeSource Adds Alice + Olivia To Guest Designers
- Kraft Debuts Jingle Promotion For Oreo Cookies
- Gulf Oil Pairs With MLB In Promo Contest
- Cars.com Adds Women's Car Site To Network
- Marketing Daily - Monday, June 4, 2007
- Smaller Vehicles, Crossovers Boost May Auto Sales by Karl Greenberg
- Study Finds Consumers Are Still 'Trading Up'--Except for Housing by Karlene Lukovitz
- California Wine Wages New Campaign In 'Secession' Attempt by Nina Lentini
- Baskin-Robbins Shores Up Expansion With 'Surf's Up' Campaign by Karl Greenberg
- KitchenAid Taps Brand Chief For Social Responsibility Role
- KFC Gives Aspiring Musicians A Chance At Stardom
- Verizon, Prince Offer Digital Download
