Moxie Interactive Twentieth Century Fox/Jumperhttp://www.moxieinteractive.com/mobile_jumper_iphone Finalist Mobile or Wireless Campaign Amanda Donnelly, media supervisor; Chet Verigan, associate director of development; Dan Brown, senior designer; Bob Conquest, executive vice president, chief creative officer When your target audience falls in love with a new mobile device, a marketer's best move is to embrace it, too. The iPhone-specific Web page for 20th Century Fox's Jumper married the medium and the message, surprising visitors with unexpected "teleport" jumps to other iPhone-specific sites around the world, …

AKQA Nike, "PHOTOiD"http://www.akqa.com/nikephotoid Finalist Mobile or Wireless Campaign Joel Godfrey, project manager; Michael Aneto, head of media planning; Alison Rushworth, user experience architect; Davor Krvavac, art director; Duan Evans, creative lead; Geoff Northcott, account director; Nick Bailey, senior copywriter; Robert Gilks, senior software engineer; Sebastien Rousseau, head of mobile technology; Sue Jackson, user experience architect; Dan Rosen, head of AKQA mobile; Jonathan Hum, Mobile Strategy Director; Andrew Burgess, Mobile Producer Akqa pushes mobile advertising's one-to-one interactivity by …

Ad Infuse/Mindshare/Phonevalley Strongbow Cider, "Flirtogram" Finalist Mobile or Wireless Campaign Phonevalley: Christophe Spencer, mobile media planner. Ad Infuse: Stephen Upstone, managing director of European business development; Will Clarke, senior manager, advertising & sales. Flirtomatic: Matt Dicks, head of sales & marketing. Social networks are hard worlds to crack with effective and welcome marketing messages, but Ad Infuse found an entryway by letting uk pub crawlers gift one another virtual pints of Strongbow cider. The sms and banner ad campaign appeared in the Flirtomatic mobile social network, and recipients …

Sapient Interactive Coca-Cola Co./Burnhttp://www.sapient.com/burnalterego/burn.htm Finalist Campaign in Social Media Sapient Interactive; Burn Facebook Team Burn alter ego is dirty clever. burn was already a popular energy drink at nightclubs, but the company wanted consumers to think of it during the day, too. Sapient went to Facebook, where it gave users the ability to create personalized avatars who would then go out all night with other Burn avatars, paired up at random or with people from the user's …

McCann Erickson VeriSign Inc.http://www.nomoreabandonedcarts.com/OMMA_Social_Media_Campaign_E02/ Finalist Campaign in Social Mediamanager; Marnii Coleman, video producer; Delphine Campes, interactive producer; Ted Tsandes, executive creative director; Ryan Brown, creative director; Paul Jacobsen, Joe Bartenhagen, copywriters; Bren Postma, art director; Ryan Brown, Joe Bartenhagen, video directors In the world of e-commerce, shopping cart abandonment is a vital performance metric for online businesses. The rest of us rarely give shopping carts - real or virtual - much thought. Not so the "Cart Whisperer," …

Avenue A | Razorfish Washington Mutualhttp://www.facebook.com/whoohooFinalist Campaign in Social Media Adam Connelly, creative director; Evan Sornstein, associate creative director; Kate McCagg, senior copywriter; Andrea Bozeman, copywriter; Lin Ong, senior designer; Eric Campdoras, director, rich media; Patrick Wood, senior Flash developer; Shane Elliott, senior Flash developer; Thomas Lough, Flash developer; Oliver Langan, senior developer; Ladan Moadelli, presentation layer developer; Jack Meeks, QA analyst; Kristie Ko, project manager; Peter Guagenti, client partner Wamu sticks to its informal yet …

Liquid Advertising After Dark Films, "Miss Horrorfest"http://www.youtube.com/horrorfest Finalist Contest/Promotion/Sweepstakes Alison Hamon, vice president, creative director; Reth Galura, art director; Steve Cardenas, graphic designer/animator One of the coolest things about this contest was its call for entries. After Dark Films created a "Miss Horrorfest" video for YouTube starring a sexy, crazed female killer ranting while waving a chainsaw and describing the contest and rules. The video promoted Horrorfest, an independent horror film festival, and directed users to upload their own …

Exopolis/MMA Creative Group Roxy and Schick Quattro, "Follow Your Heart"http://www.mmagroup.biz/client/FYH/site/ Finalist Contest/Promotion/SweepstakesBil McMillian, creative lead; Eric Oliver, producer/designer; Isaac Rentz, video director; Rex Rude, account manager This roxy /schick quattro contest asked young women to film mini-documentaries about themselves and upload them to a site called Follow Your Heart. Videos were put to a vote, and the winner received $10,000 and the chance to represent Roxy, the women's brand of Quicksilver, the surfing apparel company. The graphics and tone …

Dailey Intuit/TurboTax, "Tax Rap"http://members.cox.net/sethgreenberg/OMMA/turbotax.html Finalist Contest/Promotion/Sweepstakes Dailey: Nick Collier, vice president, creative director; Jason Simon, vice president, interactive services. Intuit: Seth Greenberg, director of online advertising & Internet media. The idea of mixing rap and taxes is offbeat and clever, and this creative work maximizes that. Even the Turbo Tax logo is blinged out. This is what happens when a conservative company ventures way outside of the norm with tongue in cheek. Nice tie-in with an odd celeb, such …

PointRoll/ Armchair Media /Turf College BoardFinalist Rich Media Campaign Armchair Media: Darcey Topham. Turf: Natalie Grobler. The college-bound are often asked the color of their parachute, but PointRoll's 2008 rich media campaign for the College Board got them thinking about how big their bubbles could be. PointRoll filled its so-called FatBoy banner units with interconnecting, clickable, careerrelated bubbles that let users drill into career opportunities. Typing a career goal into a bubble automatically linked the user to a series of relevant career bubbles on a microsite. The effort, for …