Television News Daily Issues for April 2011
Television News Daily - Friday, April 15, 2011
Hard to Feel Sorry for Verizon Signature
GMC Goes on Ride with Upfront Bus Stunt
When Digital TV Episodes Have Lots Of Commercials, Viewers Will Go To Other Screens
Set-Top Box-Lexicon: It Is So 'Over'
NBC Live Helps You Watch TV
Cable Carriage Is Still An Important Goal In The Quickly Growing Digital TV Age
AirPlay For All?
Maytag Is Out To Warm Up Its Image
TV Viewers Embrace Long-form Digital Content
Invidi Raises $49 Million, Puts Software In DirecTV DVRs
3 Smaller Kraft Brands' New Campaigns Detailed
'Idol' Reigns As Season Nears End
'Friday Night Lights' Memorabilia Up For Auction
P&G, Walmart Continue Family Movie Support
Show Time: Nick Renews iCarly
Discovery Teams With Big Producers
Television News Daily - Thursday, April 14, 2011
Online TV Revs Hit $1.6B, But Networks Move Cautiously
GMC Goes on Ride with Upfront Bus Stunt
Set-Top Box-Lexicon: It Is So 'Over'
When Digital TV Episodes Have Lots Of Commercials, Viewers Will Go To Other Screens
AirPlay For All?
Will the iPad Eat TV Next?
The Importance Of Being Earnest About Relevance
Media Insights Q&A With Howard Horowitz
Asking Consumers To Pay For Programming Also Means Giving Away Free Content
TV Market is Robust, but the Internet May Be a Reason
NBC Live Helps You Watch TV
MPG Signs Rentrak Deal For Set-Top-Box Data to Help with Upfront Planning
Maytag Is Out To Warm Up Its Image
TV Viewers Embrace Long-form Digital Content
Nielsen Digital Ratings Give TV Modest Lift
Invidi Raises $49 Million, Puts Software In DirecTV DVRs
P&G, Walmart Continue Family Movie Support
TrueCar Preps National Program To Build Awareness
Show Time: Nick Renews iCarly
DirecTV Has 'Gone' Surfing
Advertisers In Programmers' Clothing
Nielsen's Extended Screen TV data: Hold the cheers
Don't look for too many sitcoms on MTV
Internet Helping Drive TV Spending
MTV's McGrath Is Glad It Didn't End Up Being HerSpace
MTV: From Polish To More Gritty
Agency Executives Question Healthy Upfront Projection
For TV, Clarity Constitutes Brightest Future
Men at Spike -- maybe more of Esquire thing.
We've been covering TV longer than there's been, well, TV
TV, Mobile Ad Strategy Vet Dan Hodges Joins Verve
3DTV: Consumer Awareness Increases
Television News Daily - Wednesday, April 13, 2011
Online TV Revs Hit $1.6B, But Networks Move Cautiously
'Oprah' To Pull In $1 Million For 30-Sec Finale Spots
TV Market is Robust, but the Internet May Be a Reason
Media Insights Q&A With Howard Horowitz
The Importance Of Being Earnest About Relevance
Asking Consumers To Pay For Programming Also Means Giving Away Free Content
Will the iPad Eat TV Next?
TidalTV; Aleck Schleider
Data & Marketing: The Virtuous Circle
The Blockbuster Deal: Will Consumers Still Like Shopping For TV Content In A Real Store?
Pair of Analyst Reports Show Networks' Growth to Continue
MPG Signs Rentrak Deal For Set-Top-Box Data to Help with Upfront Planning
TV Upfront Predicted To Hit $10B, Broadcast, Cable See Double-Digit Rises
Ford Touts Gas Sippers On Gas Station TV
Nielsen Digital Ratings Give TV Modest Lift
Another NBC Change: Telemundo Prez Exits In June
TrueCar Preps National Program To Build Awareness
DirecTV Has 'Gone' Surfing
The Internet Won't Kill Television
TV Is Still Holding Its Own In A Marketplace That keeps Getting More Fractured By The Minute
Interactive TV hurdles
Hey, cable networks! Too many promos!
Donovan Working With Google, Microsoft, Others
Television is still good -- but future metrics give me a headache
Adjusting a cable buy -- on the fly
3DTV: Consumer Awareness Increases
We've been covering TV longer than there's been, well, TV
Men at Spike -- maybe more of Esquire thing.
For TV, Clarity Constitutes Brightest Future
Agency Executives Question Healthy Upfront Projection
MTV: From Polish To More Gritty
MTV's McGrath Is Glad It Didn't End Up Being HerSpace
TV, Mobile Ad Strategy Vet Dan Hodges Joins Verve
Don't look for too many sitcoms on MTV
Nielsen's Extended Screen TV data: Hold the cheers
Advertisers In Programmers' Clothing
Internet Helping Drive TV Spending
Television News Daily - Tuesday, April 12, 2011
'Oprah' To Pull In $1 Million For 30-Sec Finale Spots
Ford Intros Urban-Market Effort For Focus
Pair of Analyst Reports Show Networks' Growth to Continue
Will A More Fragmented TV World Result In More Name Changes?
'Saturday Night Live' Jumps On The Boomer Bandwagon
The Blockbuster Deal: Will Consumers Still Like Shopping For TV Content In A Real Store?
Data & Marketing: The Virtuous Circle
ESPN Smart to Wait For iPad Advertising to Evolve
TidalTV; Aleck Schleider
Hearst, Mark Burnett Team For Joint TV Venture
TV Upfront Predicted To Hit $10B, Broadcast, Cable See Double-Digit Rises
Ford Touts Gas Sippers On Gas Station TV
Walmart Unleashes Its 'Match It!' Effort
Fox Picks Kaltura To Power Online Video
Rebranded Tr3 Kicks Up Ratings
P&G Cause Effort Celebrates Pampers' 50th
Another NBC Change: Telemundo Prez Exits In June
Television is still good -- but future metrics give me a headache
Donovan Working With Google, Microsoft, Others
Hey, cable networks! Too many promos!
The Internet Won't Kill Television
Adjusting a cable buy -- on the fly
TV Is Still Holding Its Own In A Marketplace That keeps Getting More Fractured By The Minute
Interactive TV hurdles
Television News Daily - Monday, April 11, 2011
Nielsen To Launch Local Ratings System
Ford Intros Urban-Market Effort For Focus
Nielsen Completes Set-Top-Box Trial, Readies Client Consultations
Will A More Fragmented TV World Result In More Name Changes?
Google Promotes Studio-Produced YouTube Shows
Two Million Viewers Doesn't Mean Cable TV Advertising Success
Sundance Channel Show Aims to Help the Little Guy
Google TV: Extended Test Drive Report
Set-Top-Box Lexicon: Adaptors and Converters
What To Eat While Watching A TV Crime Procedural Autopsy
ESPN Smart to Wait For iPad Advertising to Evolve
Advertiser Interest in Social Media Unlikely to Lower TV Spending
Local TV Should Issue Social Ad Memo
Uncle Ben's Stresses Rice as Healthy Foundation
'Saturday Night Live' Jumps On The Boomer Bandwagon
Hearst, Mark Burnett Team For Joint TV Venture
Walmart Unleashes Its 'Match It!' Effort
NFL Ad Dollars Could Flow To Prime Time
Blinkx Acquires Burst For $30 Million
Fox Picks Kaltura To Power Online Video
ESPN App Will Run Without Ads
Fox's 'Breaking In' Has Strong Breakout
Rebranded Tr3 Kicks Up Ratings
MTV Networks Launch Video Game Division
Mag Bag: Hearst, HGTV Launch Specialty Pub
P&G Cause Effort Celebrates Pampers' 50th
Station Groups Debut 'RightThisMinute'
Hearst, Scripps To Launch 'HGTV Magazine'
Television News Daily - Friday, April 8, 2011
Nielsen To Launch Local Ratings System
Nielsen Completes Set-Top-Box Trial, Readies Client Consultations
Sundance Channel Show Aims to Help the Little Guy
What To Eat While Watching A TV Crime Procedural Autopsy
Set-Top-Box Lexicon: Adaptors and Converters
Google TV: Extended Test Drive Report
Two Million Viewers Doesn't Mean Cable TV Advertising Success
Google Promotes Studio-Produced YouTube Shows
Advertiser Interest in Social Media Unlikely to Lower TV Spending
Local TV Should Issue Social Ad Memo
Uncle Ben's Stresses Rice as Healthy Foundation
NFL Ad Dollars Could Flow To Prime Time
Blinkx Acquires Burst For $30 Million
ESPN App Will Run Without Ads
MTV Networks Launch Video Game Division
Fox's 'Breaking In' Has Strong Breakout
Mag Bag: Hearst, HGTV Launch Specialty Pub
Station Groups Debut 'RightThisMinute'
Hearst, Scripps To Launch 'HGTV Magazine'
Television News Daily - Thursday, April 7, 2011
Nielsen Completes Set-Top-Box Trial, Readies Client Consultations
Fox News Cancels Glenn Beck Show, Alliance Remains
Advertiser Interest in Social Media Unlikely to Lower TV Spending
Media Insights Q&A with Jeff Siegel
What To Eat While Watching A TV Crime Procedural Autopsy
Set-Top-Box Lexicon: Adaptors and Converters
Newspaper Publisher Reinvents Itself For Tablets, iPad
Dish Wins Blockbuster, Cross-Promotes Satellite Services
No Joke: Jon Stewart Needed As Public Force For Good
Google Promotes Studio-Produced YouTube Shows
Broadcast Nets See Higher DVR Playback
ABC Sells Ads for 7-Eleven TV
MTV Networks Launch Video Game Division
Fox's 'Breaking In' Has Strong Breakout
Mag Bag: Hearst, HGTV Launch Specialty Pub
U by Kotex To Let Consumers Design Next Line
4Kids Files For Bankruptcy
Station Groups Debut 'RightThisMinute'
Hearst, Scripps To Launch 'HGTV Magazine'
Television News Daily - Wednesday, April 6, 2011
Fox News Cancels Glenn Beck Show, Alliance Remains
Mars Dominates Q1's Most Effective TV Ads
No Joke: Jon Stewart Needed As Public Force For Good
TV News And Trends We'll Never Figure Out
What's A Television?
Media Insights Q&A with Jeff Siegel
Time Warner Cable Should Drop Requirement For iPad TV Service
Newspaper Publisher Reinvents Itself For Tablets, iPad
Dish Wins Blockbuster, Cross-Promotes Satellite Services
NBC Pitches Hispanic Viewers To Advertisers, Cross-Networks
USA Network Debuts 'Tough' Mobile App
Broadcast Nets See Higher DVR Playback
CBS, Turner Shoot Top NCAA Numbers
Invesco Advises Against 'Accidental' Investing
ABC Sells Ads for 7-Eleven TV
U by Kotex To Let Consumers Design Next Line
Science Channel Rebrands As Science
AT&T Enlists Jimenez In Hispanic Campaign
NBA Campaign Lets The Ball Do The Talking
4Kids Files For Bankruptcy
Television News Daily - Tuesday, April 5, 2011
Mars Dominates Q1's Most Effective TV Ads
Fox Launches Hispanic Channel: Nat Geo Mundo
Time Warner Cable Should Drop Requirement For iPad TV Service
Facing Premium VOD, Theater Owners May Rethink Trailers; TV Stations Could Learn A Lesson
Four Lessons For TV From The 2011 Final Four
TV News And Trends We'll Never Figure Out
What's A Television?
Cablevision Debuts iPad App, Users Access 300 Channels
MediaCom: Brands Critical in Digital Realm
CW, Ford Drive Net's Biggest Marketing Push
NBC Pitches Hispanic Viewers To Advertisers, Cross-Networks
USA Network Debuts 'Tough' Mobile App
CBS, Turner Shoot Top NCAA Numbers
Invesco Advises Against 'Accidental' Investing
AT&T Enlists Jimenez In Hispanic Campaign
Science Channel Rebrands As Science
NBA Campaign Lets The Ball Do The Talking
Television News Daily - Monday, April 4, 2011
'Nightline' Is Late-Night Winner, Triple-Demo Threat
Fox Launches Hispanic Channel: Nat Geo Mundo
Weather Channel Launches Four-Screen Program Premiere Tonight
Set-Top-Box Lexicon: Digital Hardware
TV Upfront 2011: Pumping Iron -- And CPMs!
Leaders and Bleeders: 'Mad Men' Advertisers and iPad TV Head in Different Directions
Betty White Gets New NBC 'Rockers' Show
Lessons From TV And Mag Sales: Quality Content, 'Company You Keep' Still Matter
Beware The Ideas Of March
Mobile TV Apps: TV Everywhere, And Everywhere Confusion
Libyan Crisis, Rising Commodity Costs May Cool Upfront Market
MediaCom: Brands Critical in Digital Realm
Media Giants: Don't Resist Digital, Embrace
Facing Premium VOD, Theater Owners May Rethink Trailers; TV Stations Could Learn A Lesson
Four Lessons For TV From The 2011 Final Four
Cablevision Debuts iPad App, Users Access 300 Channels
Targeting 18-to-49s, NBC Turns To Celebrated Octogenarian
TidalTV Raised $30M To Enhance Ad Tech, Reach
MLB Pitches A Big Opening Day Campaign
'Mad Men' Returns: More Commercials, 3 More Seasons
CW, Ford Drive Net's Biggest Marketing Push
Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
Animal Planet Joke Snakes Press, Seacrest
Bowled Over: ESPN Posts Best Quarter
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