Television News Daily Issues for April 2011

Television News Daily - Friday, April 15, 2011
Hard to Feel Sorry for Verizon Signature by David Goetzl
Maytag Is Out To Warm Up Its Image by Sarah Mahoney
TV Viewers Embrace Long-form Digital Content by Wayne Friedman
'Idol' Reigns As Season Nears End by Wayne Friedman
3 Smaller Kraft Brands' New Campaigns Detailed by Karlene Lukovitz
Invidi Raises $49 Million, Puts Software In DirecTV DVRs by Fern Siegel
'Friday Night Lights' Memorabilia Up For Auction by David Goetzl
P&G, Walmart Continue Family Movie Support by David Goetzl
Discovery Teams With Big Producers by David Goetzl
Show Time: Nick Renews iCarly by David Goetzl
Cable Carriage Is Still An Important Goal In The Quickly Growing Digital TV Age Commentary by Wayne Friedman
NBC Live Helps You Watch TV Commentary by Erik Sass
Set-Top Box-Lexicon: It Is So 'Over' Commentary by Jane Clarke
When Digital TV Episodes Have Lots Of Commercials, Viewers Will Go To Other Screens Commentary by Wayne Friedman
AirPlay For All? Commentary by Steve Smith
Television News Daily - Thursday, April 14, 2011
GMC Goes on Ride with Upfront Bus Stunt by David Goetzl
Online TV Revs Hit $1.6B, But Networks Move Cautiously by Wayne Friedman
Maytag Is Out To Warm Up Its Image by Sarah Mahoney
MPG Signs Rentrak Deal For Set-Top-Box Data to Help with Upfront Planning by David Goetzl
TV Viewers Embrace Long-form Digital Content by Wayne Friedman
Invidi Raises $49 Million, Puts Software In DirecTV DVRs by Fern Siegel
Nielsen Digital Ratings Give TV Modest Lift by Wayne Friedman
P&G, Walmart Continue Family Movie Support by David Goetzl
TrueCar Preps National Program To Build Awareness by Karl Greenberg
Show Time: Nick Renews iCarly by David Goetzl
DirecTV Has 'Gone' Surfing by David Goetzl
NBC Live Helps You Watch TV Commentary by Erik Sass
Set-Top Box-Lexicon: It Is So 'Over' Commentary by Jane Clarke
When Digital TV Episodes Have Lots Of Commercials, Viewers Will Go To Other Screens Commentary by Wayne Friedman
AirPlay For All? Commentary by Steve Smith
The Importance Of Being Earnest About Relevance Commentary by Bob DeSena
Media Insights Q&A With Howard Horowitz Commentary by Charlene Weisler
Asking Consumers To Pay For Programming Also Means Giving Away Free Content Commentary by Wayne Friedman
Will the iPad Eat TV Next? Commentary by Steve Smith
Television News Daily - Wednesday, April 13, 2011
TV Market is Robust, but the Internet May Be a Reason by David Goetzl
Online TV Revs Hit $1.6B, But Networks Move Cautiously by Wayne Friedman
'Oprah' To Pull In $1 Million For 30-Sec Finale Spots by Wayne Friedman
TidalTV; Aleck Schleider by None
MPG Signs Rentrak Deal For Set-Top-Box Data to Help with Upfront Planning by David Goetzl
TV Upfront Predicted To Hit $10B, Broadcast, Cable See Double-Digit Rises by Wayne Friedman
Ford Touts Gas Sippers On Gas Station TV by Karl Greenberg
Nielsen Digital Ratings Give TV Modest Lift by Wayne Friedman
Another NBC Change: Telemundo Prez Exits In June by Wayne Friedman
TrueCar Preps National Program To Build Awareness by Karl Greenberg
DirecTV Has 'Gone' Surfing by David Goetzl
Media Insights Q&A With Howard Horowitz Commentary by Charlene Weisler
The Importance Of Being Earnest About Relevance Commentary by Bob DeSena
Asking Consumers To Pay For Programming Also Means Giving Away Free Content Commentary by Wayne Friedman
Will the iPad Eat TV Next? Commentary by Steve Smith
Data & Marketing: The Virtuous Circle Commentary by Mark Lieberman
The Blockbuster Deal: Will Consumers Still Like Shopping For TV Content In A Real Store? Commentary by Wayne Friedman
Television News Daily - Tuesday, April 12, 2011
Pair of Analyst Reports Show Networks' Growth to Continue by David Goetzl
'Oprah' To Pull In $1 Million For 30-Sec Finale Spots by Wayne Friedman
Ford Intros Urban-Market Effort For Focus by Karl Greenberg
TidalTV; Aleck Schleider by None
TV Upfront Predicted To Hit $10B, Broadcast, Cable See Double-Digit Rises by Wayne Friedman
Hearst, Mark Burnett Team For Joint TV Venture by David Goetzl
Walmart Unleashes Its 'Match It!' Effort by Sarah Mahoney
Ford Touts Gas Sippers On Gas Station TV by Karl Greenberg
Fox Picks Kaltura To Power Online Video by Gavin O'Malley
Rebranded Tr3 Kicks Up Ratings by David Goetzl
P&G Cause Effort Celebrates Pampers' 50th by Karl Greenberg
Another NBC Change: Telemundo Prez Exits In June by Wayne Friedman
Data & Marketing: The Virtuous Circle Commentary by Mark Lieberman
The Blockbuster Deal: Will Consumers Still Like Shopping For TV Content In A Real Store? Commentary by Wayne Friedman
'Saturday Night Live' Jumps On The Boomer Bandwagon Commentary by Mark Bradbury
Will A More Fragmented TV World Result In More Name Changes? Commentary by Wayne Friedman
Television News Daily - Monday, April 11, 2011
ESPN Smart to Wait For iPad Advertising to Evolve by David Goetzl
Ford Intros Urban-Market Effort For Focus by Karl Greenberg
Nielsen Completes Set-Top-Box Trial, Readies Client Consultations by David Goetzl
Nielsen To Launch Local Ratings System by David Goetzl
Google Promotes Studio-Produced YouTube Shows by Laurie Sullivan
Uncle Ben's Stresses Rice as Healthy Foundation by Karlene Lukovitz
Hearst, Mark Burnett Team For Joint TV Venture by David Goetzl
NFL Ad Dollars Could Flow To Prime Time by Wayne Friedman
Walmart Unleashes Its 'Match It!' Effort by Sarah Mahoney
Blinkx Acquires Burst For $30 Million by Gavin O'Malley
ESPN App Will Run Without Ads by Wayne Friedman
Fox Picks Kaltura To Power Online Video by Gavin O'Malley
Rebranded Tr3 Kicks Up Ratings by David Goetzl
MTV Networks Launch Video Game Division by Wayne Friedman
Fox's 'Breaking In' Has Strong Breakout by Wayne Friedman
P&G Cause Effort Celebrates Pampers' 50th by Karl Greenberg
Mag Bag: Hearst, HGTV Launch Specialty Pub by Erik Sass
Station Groups Debut 'RightThisMinute' by David Goetzl
Local TV Should Issue Social Ad Memo Commentary by Diane Mermigas
'Saturday Night Live' Jumps On The Boomer Bandwagon Commentary by Mark Bradbury
Will A More Fragmented TV World Result In More Name Changes? Commentary by Wayne Friedman
Two Million Viewers Doesn't Mean Cable TV Advertising Success Commentary by Wayne Friedman
Google TV: Extended Test Drive Report Commentary by Steve Smith
Set-Top-Box Lexicon: Adaptors and Converters Commentary by Jane Clarke
What To Eat While Watching A TV Crime Procedural Autopsy Commentary by Wayne Friedman
Television News Daily - Friday, April 8, 2011
Sundance Channel Show Aims to Help the Little Guy by David Goetzl
Nielsen Completes Set-Top-Box Trial, Readies Client Consultations by David Goetzl
Nielsen To Launch Local Ratings System by David Goetzl
Uncle Ben's Stresses Rice as Healthy Foundation by Karlene Lukovitz
Google Promotes Studio-Produced YouTube Shows by Laurie Sullivan
Blinkx Acquires Burst For $30 Million by Gavin O'Malley
NFL Ad Dollars Could Flow To Prime Time by Wayne Friedman
ESPN App Will Run Without Ads by Wayne Friedman
MTV Networks Launch Video Game Division by Wayne Friedman
Fox's 'Breaking In' Has Strong Breakout by Wayne Friedman
Mag Bag: Hearst, HGTV Launch Specialty Pub by Erik Sass
Station Groups Debut 'RightThisMinute' by David Goetzl
Local TV Should Issue Social Ad Memo Commentary by Diane Mermigas
Two Million Viewers Doesn't Mean Cable TV Advertising Success Commentary by Wayne Friedman
Google TV: Extended Test Drive Report Commentary by Steve Smith
Set-Top-Box Lexicon: Adaptors and Converters Commentary by Jane Clarke
What To Eat While Watching A TV Crime Procedural Autopsy Commentary by Wayne Friedman
Television News Daily - Thursday, April 7, 2011
Advertiser Interest in Social Media Unlikely to Lower TV Spending by David Goetzl
Nielsen Completes Set-Top-Box Trial, Readies Client Consultations by David Goetzl
Fox News Cancels Glenn Beck Show, Alliance Remains by Wayne Friedman
Dish Wins Blockbuster, Cross-Promotes Satellite Services by Wayne Friedman
Newspaper Publisher Reinvents Itself For Tablets, iPad by Laurie Sullivan
Google Promotes Studio-Produced YouTube Shows by Laurie Sullivan
Broadcast Nets See Higher DVR Playback by Wayne Friedman
Fox's 'Breaking In' Has Strong Breakout by Wayne Friedman
MTV Networks Launch Video Game Division by Wayne Friedman
ABC Sells Ads for 7-Eleven TV by Erik Sass
Mag Bag: Hearst, HGTV Launch Specialty Pub by Erik Sass
U by Kotex To Let Consumers Design Next Line by Karl Greenberg
4Kids Files For Bankruptcy by David Goetzl
Station Groups Debut 'RightThisMinute' by David Goetzl
Set-Top-Box Lexicon: Adaptors and Converters Commentary by Jane Clarke
What To Eat While Watching A TV Crime Procedural Autopsy Commentary by Wayne Friedman
Media Insights Q&A with Jeff Siegel Commentary by Charlene Weisler
Television News Daily - Wednesday, April 6, 2011
No Joke: Jon Stewart Needed As Public Force For Good by David Goetzl
Mars Dominates Q1's Most Effective TV Ads by Karlene Lukovitz
Fox News Cancels Glenn Beck Show, Alliance Remains by Wayne Friedman
Dish Wins Blockbuster, Cross-Promotes Satellite Services by Wayne Friedman
Newspaper Publisher Reinvents Itself For Tablets, iPad by Laurie Sullivan
NBC Pitches Hispanic Viewers To Advertisers, Cross-Networks by David Goetzl
Broadcast Nets See Higher DVR Playback by Wayne Friedman
USA Network Debuts 'Tough' Mobile App by Wayne Friedman
ABC Sells Ads for 7-Eleven TV by Erik Sass
Invesco Advises Against 'Accidental' Investing by Tanya Irwin
CBS, Turner Shoot Top NCAA Numbers by Wayne Friedman
AT&T Enlists Jimenez In Hispanic Campaign by Aaron Baar
U by Kotex To Let Consumers Design Next Line by Karl Greenberg
Science Channel Rebrands As Science by David Goetzl
NBA Campaign Lets The Ball Do The Talking by Karl Greenberg
4Kids Files For Bankruptcy by David Goetzl
Media Insights Q&A with Jeff Siegel Commentary by Charlene Weisler
What's A Television? Commentary by Bob DeSena
TV News And Trends We'll Never Figure Out Commentary by Wayne Friedman
Television News Daily - Tuesday, April 5, 2011
Time Warner Cable Should Drop Requirement For iPad TV Service by David Goetzl
Mars Dominates Q1's Most Effective TV Ads by Karlene Lukovitz
Fox Launches Hispanic Channel: Nat Geo Mundo by David Goetzl
Cablevision Debuts iPad App, Users Access 300 Channels by Wayne Friedman
NBC Pitches Hispanic Viewers To Advertisers, Cross-Networks by David Goetzl
CW, Ford Drive Net's Biggest Marketing Push by Wayne Friedman
USA Network Debuts 'Tough' Mobile App by Wayne Friedman
Invesco Advises Against 'Accidental' Investing by Tanya Irwin
CBS, Turner Shoot Top NCAA Numbers by Wayne Friedman
AT&T Enlists Jimenez In Hispanic Campaign by Aaron Baar
Science Channel Rebrands As Science by David Goetzl
NBA Campaign Lets The Ball Do The Talking by Karl Greenberg
What's A Television? Commentary by Bob DeSena
TV News And Trends We'll Never Figure Out Commentary by Wayne Friedman
Four Lessons For TV From The 2011 Final Four Commentary by Mark Lieberman
Facing Premium VOD, Theater Owners May Rethink Trailers; TV Stations Could Learn A Lesson Commentary by Wayne Friedman
Television News Daily - Monday, April 4, 2011
MediaCom: Brands Critical in Digital Realm by David Goetzl
'Nightline' Is Late-Night Winner, Triple-Demo Threat by Wayne Friedman
Fox Launches Hispanic Channel: Nat Geo Mundo by David Goetzl
Cablevision Debuts iPad App, Users Access 300 Channels by Wayne Friedman
Betty White Gets New NBC 'Rockers' Show by David Goetzl
MLB Pitches A Big Opening Day Campaign by Karl Greenberg
'Mad Men' Returns: More Commercials, 3 More Seasons by Wayne Friedman
CW, Ford Drive Net's Biggest Marketing Push by Wayne Friedman
Targeting 18-to-49s, NBC Turns To Celebrated Octogenarian by David Goetzl
TidalTV Raised $30M To Enhance Ad Tech, Reach by Gavin O'Malley
Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors by Karlene Lukovitz
Animal Planet Joke Snakes Press, Seacrest by David Goetzl
Bowled Over: ESPN Posts Best Quarter by David Goetzl
Media Giants: Don't Resist Digital, Embrace Commentary by Diane Mermigas
Four Lessons For TV From The 2011 Final Four Commentary by Mark Lieberman
Facing Premium VOD, Theater Owners May Rethink Trailers; TV Stations Could Learn A Lesson Commentary by Wayne Friedman
Set-Top-Box Lexicon: Digital Hardware Commentary by Jane Clarke
TV Upfront 2011: Pumping Iron -- And CPMs! Commentary by Wayne Friedman
Lessons From TV And Mag Sales: Quality Content, 'Company You Keep' Still Matter Commentary by Daniel Ambrose
Beware The Ideas Of March Commentary by Frank Maggio
Mobile TV Apps: TV Everywhere, And Everywhere Confusion Commentary by Wayne Friedman
Weather Channel Launches Four-Screen Program Premiere Tonight Commentary by Steve Smith