MediaDailyNewsOpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
ChatGPT user agent activity surged 200% in July, with bots nearly doubling activity, showing how users rely on real-time web searches to answer questions almost doubled within one month. ...
By Laurie Sullivan

MoffettNathanson had believed Trade Desk would have more time to prepare for the coming growth of Amazon DS ...
By Wayne Friedman

Head of strategic partnerships Ben Sayles on why the two brands clicked, what they're testing, and the secr ...
By Sarah Mahoney

Meta Platforms' $14.3 billion acquisition of a 49% stake in artificial intelligence company Scale AI will enable t ...
By Wendy Davis

New athlete signings highlight the beauty company's branding push. But despite strong sales, investors are watching tariff a ...
By Sarah Mahoney

To help boost X's struggling ad business, X and xAI owner Elon Musk told advertisers via a li ...
By Colin Kirkland

Yelp launched an ad unit that lets national brands like Pepsi and Bilt spotlight local business partners ...
By Laurie Sullivan

"Friends Map" - Instagram's newest feature - takes on Snapchat's long-running in-app map, which it uses to sh ...
By Colin Kirkland

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this mornin ...
By Joe Mandese