Overview

Every object is a potential point of contact with your consumer. Every moment and place an opportunity for your brand to enhance customer experiences and be part of everyday lives. Sensors of all types are being deployed by the billions. Smart and Internet-connected devices are being installed in consumer homes. More than 100 million smartwatches and fitness trackers roam the market on peoples’ wrists. Marketing to consumers who interact with devices by voice and who can be targeted to within inches requires new forms of interactions and messaging. But engagement, relevance and making meaningful experiences in people’s everyday lives are the table stakes for any brand wanting to be part of these countless touchpoints.

Attendees will learn key insights on:

  • Reaching consumers in connected cars
  • What is “engagement” in a world of connected things?
  • Marketing through voice assistants
  • Consumer robots and smart store in retail
  • Conversational marketing and the voice interface
  • Innovative IoT marketing messaging 

IoT for brands is not about the tech but about new rules of engagement, being relevant, additive in the moment and through an endless range of new interactions. At MediaPost’s second annual IoT Marketing Forum, we delve into the emerging methods of IoT-driven engagement in a world of people and product tracking, data collection and Internet-connected capabilities that always work, until they don’t.