Jonathan Kagan

Amsive Director of Search & Digital Media Strategy
@jonkagan

Jon the online marketing industry in 2005 – starting out in the SEM world. Currently he is a Director of Search & Media Strategy for Amsive Digital. Prior, Jon had run search marketing teams for 9Rooftops, Mediacom, Forbes, and Digitas. Overseeing enterprise search operations for clients that included American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, Qdoba, Bookit.com and Abbvie. You may of seen some of his presentations on brand safety, mobile, programmatic and multi-screen marketing at conferences like Search Insider Summit, SMX and Digital Summit.

Passionate about highly regulated industries (Pharma, Healthcare, Finance) as well as ensuring brand safety for advertisers.

Meet Jonathan at:

Panel: The New Customer Journeys and the Retailization of Healthcare Advertising
Date/Time: 9:15 AM The digitally empowered customer journey has been the fundamental game-changer for every category of the healthcare industry: pharma, insurance, hospitals, assisted living, even devices. How has this great disruption already altered the ways in which these longstanding institutions and their marketing organizations locate and talk to their customers. How has the so-called "retailization" of healthcare changed the media plan? Where are the budgets headed? Can the latest targeting and segmentation technology help personalize and humanize healthcare advertising?

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