Justin Freid
CMI/Compas EVP, Managing DirectorJustin Freid, EVP, Managing Director, has over 10 years of experience across all forms of digital marketing. Throughout his career, he has developed and executed digital strategies across the finance, insurance, education, and consumer packaged goods industries. Justin’s expertise is in emerging media and search as well as core media strategy, helping healthcare and pharmaceutical companies leverage channels such as social media, content marketing, search engine optimization, and paid search. He has a passion for helping people utilize the best tools available to better understand and engage their target audiences. He also sees education as critical for everyone in the industry and works to share his own expertise with CMI/Compas POVs and whitepapers, and a monthly Search Engine Watch / MarTech Today column.
Meet Justin at:
Panel: Paging Dr. Data: Driving Better Relationships With Smarter Segmentation
Date/Time: 11:00 AM
Healthcare CRM promises marketers a 360-degree view of patient needs that should lead to more personalized, human interactions with customers and prospects. But what have been the real world challenges in gathering the diverse data inputs these systems require? How are marketers managing institutional silos, regulatory/privacy considerations, creative constraints to realize the promise of data driven relationships?
