Kimball Wilkins

Blue Shield of California VP, Brand Research and Creative Studios

Meet Kimball at:

Case Study: It’s Personal: Marketing & the Reluctant Healthcare Consumer
Date/Time: 12:30 PM There is a dynamic disconnect between how consumers view the healthcare industry, their own health and the insurers and providers who serve them. But with that disconnect comes significant opportunity for marketing to make a meaningful difference. Blue Shield of California’s VP, Brand, Research and Creative Studio explores how their research into consumer attitudes fundamentally reoriented the insurer’s branding, messaging and capability building. A holistic approach to customers requires an equally well-rounded approach to products, services and marketing.