Cindy Donohoe

Highmark Health EVP, CMO

Meet Cindy at:

Keynote: Proof and Blue Chickens: How Authenticity and Wit Hit A Nerve and Solved A Crisis
Date/Time: 10:00 AM When confronting major threats to its brands, Highmark applied retail marketing best practices to render two of the most disruptive, effective campaigns of 2017. Allegheny Health Network had a quality perception problem. It bypassed the customary promises of improvement and instead showed the #LivingProof, dozens of extraordinary, in-the-moment patient care stories that connected deeply with raw emotion, changing both perceptions and behaviors. Likewise, Highmark Blue Cross Blue Shield Delaware enlisted a beloved state bird, the Blue Hen, to resonate with proud Delawareans. CMO Cindy Donohoe will explore how authenticity and creativity are key to brand health.