Beatriz Mallory
SensisHealth SVP, Managing DirectorBeatriz is a seasoned health care marketing, advertising, and communications strategy leader with more than 20 years of experience. She specializes in reaching Hispanic, African-American, and other diverse communities. She’s an expert in leveraging consumer insights and cultural competency to craft marketing strategies for hospitals, pharmaceuticals, and health insurers.
Her recent experience includes interim vice president of Marketing for Martin Luther King Jr. Community Hospital in Los Angeles, Director of Multicultural Strategy for Janssen Pharmaceuticals, the pharmaceutical companies of Johnson & Johnson, and ownership of ad agency HispanAmérica Health.
Aside from health care marketing, Beatriz has extensive experience in categories including retailing, financial services, lottery and casino gaming, CPG, and beauty products. Agency partnership experience includes global ad agencies, such as DDB, RAPP, Clive Davis & Mann, Footsteps Group, other Omnicom Group agencies in the US and Latin America, as well as Ogilvy CommonHealth.
Beatriz is Hispanic and African-American in heritage, and global in her cultural outlook. She’s a strong multilingual communicator, and an experienced speaker and leadership trainer. As an activist in bringing health and wellness to diverse communities, Beatriz is dedicated to “getting to zero” health disparities throughout the healthcare system, and supporting the best possible outcomes for all patients.
Meet Beatriz at:
Panel: Learning From The D2C Upstarts
Date/Time: 11:45 AM
As a new generation of consumers take healthcare into their own hands a vital category of digitally driven D2C consumer health products emerge to service everything from dental care to hair loss, hearing aids to contact lenses. Most of these companies are taking a radically different approach to targeting, marketing and servicing consumers. We ask some of these new brands to share their insights about the new health consumer and what traditional providers can learn from this new wave.
