Monday, May 5, 2003
- TBWAChiatDay
Nextel Communications Inc. today announced it has selected TBWA\Chiat\Day New York as its creative agency of record following a comprehensive advertising agency review process. Nextel also awarded its direct marketing responsibilities to TEQUILA\New York, TBWA's marketing services network. Nextel's previous agency for brand and promotional advertising was Mullen, Wenham, Mass. Nextel expects to complete its media agency review in the coming weeks. - In Review
Nextel Communications has narrowed its search for an agency, and Arnold Worldwide, Boston and TBWA/Chiat/Day, New York remain contenders. The company eliminated Mullen (Nextel's agency since 1996) from the competition. - Cliff Freeman
Incumbent Cliff Freeman and Partners will not participate in a review for the creative portion of Midas' $40 million account. - In Review
Delita Air Lines' Song subsidiary is talking to agencies about handling marketing assignments. The subsidiary launched last week. - Medicis Communications, Hoodoo Design and Advertising and Initiative Media
The San Diego Padres today announced that they have extended their pre-existing relationship with their advertising buying partner, Initiative Media, through the 2003 season. The two agencies will help the Padres develop television, radio and print branding campaigns for 2003. Medicis will cover the Padres’ Hispanic market advertising, while Hoodoo will handle the clubs’ general market advertising. - Medicis Communications
Del Mar Fairgrounds announced selected Medicis Communications of Bonita and Tijuana as their agency of record. Medicis will cover the San Diego County Fair’s (the largest and oldest annual event in the county) Hispanic market advertising. - WebAdvantage.net
WebAdvantage.net, an emarketing agency, has announced that the acquisition of three new clients: Johns Hopkins University, CatholicSingles.com, and DataMate Global Communications.
