Accounts on the Move
Monday, May 1, 2017
  • Orizon Foods
    GKV added Orizon Foods, a new subsidiary of Orizon S.A., to its roster of clients.

    The agency is developing the brand's identity, logo and packaging, as well as designing and creating its trade show presence, sales materials and initial website. Orizon Foods debuted in the U.S. market at The Seafood Expo North America in Boston, where they introduced Mussels in a Garlic Butter Sauce, Mussels in a Red Thai Sweet Curry Sauce and Whole Mussel Meats.

    "We chose to work with GKV because it was apparent that they understood our category," said Denis Minihane, U.S. sales director of Orizon Foods. "GKV's creativity and experience with integrated marketing will be crucial to our brand in the U.S. launch. We look forward to continuing to build our relationship with GKV."

  • Microsoft Netherlands
    J. Walter Thompson Amsterdam
    Microsoft Netherlands tapped J. Walter Thompson Amsterdam to create digital transformation projects. The partnership began last year on the multi-grand prix winning project, "The Next Rembrandt," where Microsoft was the data partner. The agency is also helping to translate the brand strategy from Microsoft in the US to the Dutch market.

    "We're very happy to see that the close cooperation that we had with Microsoft during "The Next Rembrandt" project has grown to something bigger and more fundamental," said Bas Korsten, creative partner, J. Walter Thompson Amsterdam. "Microsoft is a world leader when it comes to making technology relevant for people. This partnership is a proof point for our new way of working with clients - and it will put our agency at the forefront of these innovative developments. Something all our clients will benefit from."

  • WaffleWaffle
    Barker was named the first agency of record for WaffleWaffle, a ready-made Belgian waffle snack currently sold in WholeFoods and Gristedes. The agency will handle branding and strategy, including new packaging and logo design, along with media buying and planning. Barker will work on the launch of four new WaffleWaffle breakfast products, debuting in June at Walmart.

    "BARKER offers strategic expertise, creative impact, and genuine integration across all disciplines and channels, so they are the ideal one-stop partner for our entrepreneurial firm," said WaffleWaffle co-founder and managing partner, Sam Rockwell.

  • Visit Anaheim and FivePoint
    Digital marketing agency, Rhythm, added Visit Anaheim and FivePoint to its client roster.

    Visit Anaheim works with hotels, attractions, restaurants, shops and entertainment groups to promote Anaheim as a vacation location. The agency will be working with Visit Anaheim on a new website, beginning with discovery and strategy and moving into UX, visual design and development.

    FivePoint designs and develops mixed-use master-planned communities in coastal California. Rhythm is tasked with building a website focusing on the design and UX as well as the integration of a robust CMS to organize site content and allow FivePoint to make updates in real time.

  • J.D. Power
    Pacific Communications Group
    J.D. Power tapped selected Pacific Communications Group (PCG) to develop and implement strategic corporate communications initiatives for its automotive practice.

    "PCG's experience across the automotive spectrum will certainly be an asset to J.D. Power as we increase our share-of-voice in automotive thought leadership," said Frances Caille, vice president of marketing and communications at J.D. Power.