The agency will concept and design an in-stadium opening ceremony for the 2017 MLS All-Star Game in Chicago and a pre-game ceremony and post-game trophy presentation at the 2017 MLS Cup.

This year, the leadership team at CP+B Brazil broadened its responsibility to include oversight of CP+B Miami. The combined office is led by chief creative officers Marcos Medeiros and Andre Kassu, CEO Vinicius Reis, and executive creative director of CP+B Miami, Tom Adams.

"As we cultivate this new creative corridor, what better partner than Embraer, a massive global brand based in Sao Paulo with a large footprint in Florida, and aspirations to raise its profile in the US as well as around the world," said Reis.

Embraer spent $1.7 million on measured media in 2016, according to Kantar Media.

First work promotes Matchbox's new Sawgrass Mills, Florida, market, along with the eatery's Preston Hollow, Texas, and Richmond, Virginia, locations. Creative includes digital, a new website, social media, in-store materials, events, promotions and a customer loyalty program. There was no formal pitch process or previous agency.

"In LRXD, we get an agency that not only has expertise in the restaurant industry but also has a proven track record for creating awareness in saturated markets," said Peter D'Amelio, CEO of Matchbox Food Group. "They've listened to our needs and recommended a rock-solid approach, and we are very much looking forward to our continued partnership."

AXIO is a technology-driven wholesale distributor of financial and insurance products that drives education, product awareness and sales to financial advisors and insurance agents.

"I.Predictus has helped us fine-tune our cloud platform strategy so we deliver cost-effective, flexible and scalable IT operations," said Rick Baff, chief information officer at Axio Financial.

The agency will create a communications public relations program that positions Servcorp as a provider of economical office space solutions for small business owners, entrepreneurs and brokers. Servcorp has locations in 24 countries and 53 cities.