Accounts on the Move
Monday, April 24, 2017
  • World Kitchen
    The Integer Group
    Following a review, Omnicom's The Integer Group was named digital agency of record for World Kitchen.

    The agency's Denver office will handle digital strategy and campaign development, social media activity and content development, SEO, and media planning and buying duties for kitchenware brands including Corelle, Pyrex, Revere, Corningware, Chicago Cutlery, Baker's Secret, Snapware and Visions.

    "Integer has emerged as the right partner to help us drive our business forward," said Kris Malkoski, president of global business & chief commercial officer for World Kitchen. "We were looking for an agency to help us market our great brands in today's complex and fragmented digital space. Integer's ability to deliver end-to-end integrated communications and impressive digital capability matched extremely well with World Kitchen."

  • Graybeard Distillery
    The Republik
    Following a two-month review, Graybeard Distillery tapped The Republik as its first agency of record. The company is launching its first product, Bedlam Vodka, this spring.

    The Republik will handle influencer and trade advertising, consisting of national print, social and direct mail, pre-launch. Post-launch, the agency is tasked with consumer advertising that will include national print, video and social media. The agency will also be responsible for label, package and bottle design.

  • AutoGravity and ipsy
    Supermoon was named agency of record for AutoGravity, a financial tech startup that lets people use a smartphone to secure finance offers before entering a dealership.

    AutoGravity tasked the agency with creating a brand campaign that will launch the startup first in California and then nationally. TV, digital, social and out-of-home work will launch in the spring.

    Supermoon was also tapped to create a television campaign for ipsy, an online beauty community and subscription service founded by Michelle Phan. The first 30-second TV spots launched in March.

    "When we launched Supermoon, we put our focus on young brands because that's the kind of work we love," says Kyle Acquistapace, president of Supermoon. "We're grateful for the trust of our clients and look forward to moving them to the next level."

  • Kodiak Cakes
    Struck was tapped to handle brand strategy, packaging and e-commerce support for Kodiak Cakes.

    The family-owned company, based in Park City, Utah, produces whole grain, nutrient-dense breakfast mixes, as well as gourmet syrups and microwave muffins.

    The agency will develop a brand refresh, new product packaging and a revamped website.

    "We're excited to partner with Struck to build the Kodiak Cakes brand," said Taylor West, vice president of marketing at Kodiak Cakes. "They have a terrific team, outstanding creative, a broad suite of capabilities, and an impressive track record working with authentic brands in the natural food space."

  • Sakrete
    Wray Ward
    Wray Ward was named agency of record for Oldcastle APG's Sakrete brand of bagged concrete mix. The agency will handle research, strategy development and integrated marketing for its portfolio of concrete products. Wray Ward will provide insights, strategy, creative, media planning and buying, search and digital, public relations and content development services for the brand.

    "Sakrete has been trusted for its innovative mixes, maintenance and repair products for homes and outdoor spaces for 80 years," said Mary Beth Sharp, director of brand management for Oldcastle APG. "Wray Ward's strength in strategic planning as well as digital, creative and content development makes them a natural fit for our brand, its heritage and the future."

    Battery was named global agency of record for AECOM, an infrastructure firm that provides design, engineering, construction and management services to varying clients.

    "This is a major honor and responsibility," said Anson Sowby, co-founder and CEO of Battery. "AECOM is a huge engine that builds infrastructure around the country and the globe. We're proud to be working with them, helping them create awareness of the brand, their extraordinary projects and incredible employees."

  • North Carolina Craft Brewers Guild
    Without a review, the North Carolina Craft Brewers Guild named BooneOakley as its agency of record. The company will launch its first-ever advertising campaign, consisting of print, digital and out-of-home elements. Creative will target new craft beer drinkers, namely females and beer drinkers age 35 and older.

    The North Carolina Craft Brewer's Guild is a non-profit association of North Carolina brewers, vendors, retailers and craft beer enthusiasts.

  • Various Clients
    Hotwire Public Relations Group
    Hotwire Public Relations Group scored a series of new clients, including: Keeper Security, Looker, New Teacher Center, Sierra Wireless, Tech21 and United Rentals.

    Keeper Security is a password manager and digital vault that enlisted Hotwire to release a consumer-facing piece of research called "The 25 Most Common Passwords of 2016."

    New Teacher Center selected Hotwire's Digital Brand Lab to develop an interactive experience, including two videos that give an overview of its work and feature the vision of its 2020 Plan.

    Sierra Wireless tasked Hotwire to refine its core messaging and further establish itself as an industry thought leader through corporate brand/profile development.

    United Rentals tapped Hotwire PR's Digital Brand Lab to raise brand awareness via social media and drive growth of its online communities.

  • RxAdvance
    5WPR was named PR agency of record for RxAdvance, a cloud-based, full-service Pharmacy Benefit Management company.

    "I've worked with 5WPR for years and am thrilled to be able to expand our partnership. RxAdvance is as exciting and disruptive a company as I have ever worked with and 5W's energy and creative thinking is exactly what we need to take the company to the next level," said John Sculley, chairman and chief marketing officer of RxAdvance.

  • Rainguard Water Sealers
    DRIVEN Public Relations
    Rainguard Water Sealers tapped DRIVEN Public Relations as its agency of record. Rainguard manufactures sealers for interiors and exteriors; water protection; and exterior stains/graffiti for varying surfaces.

    Rainguard is readying to launch commercial-grade products for everyday homeowners and consumers. The brand is available in Home Depot and Walmart, among others.

    The agency is tasked with public relations/strategic communications; brand marketing; sports and entertainment marketing; strategic business counsel; and executive communications duties.

    "As we look to truly launch commercial-grade solutions for everyday homeowners and consumers, we searched for a trusted partner with a world-class track record of making brands household names across different industries," said Claude Florent, president of Rainguard International. "The DRIVEN team's deep integrated brand marketing expertise, having taken small names into international awareness, was a perfect fit – and we look forward to taking the Rainguard story and fun brand to consumers across the country."