BIZ DEV: Rainguard Water Sealers Names DRIVEN Public Relations As AOR

Rainguard Water Sealers tapped DRIVEN Public Relations as its agency of record. Rainguard manufactures sealers for interiors and exteriors; water protection; and exterior stains/graffiti for varying surfaces.

Rainguard is readying to launch commercial-grade products for everyday homeowners and consumers. The brand is available in Home Depot and Walmart, among others.

The agency is tasked with public relations/strategic communications; brand marketing; sports and entertainment marketing; strategic business counsel; and executive communications duties.

"As we look to truly launch commercial-grade solutions for everyday homeowners and consumers, we searched for a trusted partner with a world-class track record of making brands household names across different industries," said Claude Florent, president of Rainguard International. "The DRIVEN team's deep integrated brand marketing expertise, having taken small names into international awareness, was a perfect fit – and we look forward to taking the Rainguard story and fun brand to consumers across the country."



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